WestJet wants to share the love with travel agents

Airline celebrates second annual TA appreciation month

CALGARY, May 6, 2015 /CNW/ - Today, WestJet celebrates Travel Agent Day after launching a month-long campaign designed to recognize and thank our valued travel agent partners across the country.

The travel industry has celebrated Travel Agent Day on the first Wednesday of May for the past three years, with Canadian travel agencies and the Association of Canadian Travel Agencies (ACTA) leading the way. WestJet takes the idea one step further by designating the entire month of May as an annual opportunity to thank its travel trade partners.

"Travel agents have been critical piece of our business for almost 20 years," said Bob Cummings, WestJet Executive Vice-President, Sales, Marketing and Guest Experience. "We deliver a very specific brand promise to our guests, and travel agents understand the value, the experience and the choices we offer to business and leisure travellers. Our goal is to make WestJet an easy place to do business with, and we hope that is reflected in the many new features we have to offer the travel trade."

WestJet once again rolls out Hooray for TAs, an exclusive contest for travel agents, taking place all month long. This year's contest features 60 prizes, including WestJet Vacations packages, flights and WestJet dollars. Travel agents are encouraged to visit www.hoorayfortas.com for full contest details and registration.

WestJet will also host a series of travel trade expos across Canada this month, designed to provide information on WestJet and WestJet Vacations products and services, as well as a forum for dialogue between the airline and travel agents.

About WestJet
We are proud to be Canada's most-preferred airline, powered by an award-winning culture of care and recognized as one of the country's top employers. We offer scheduled service to more than 90 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, we offer our guests more than 120 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods  ̶  even on seat sales. For more information about everything WestJet, please visit westjet.com.

Recent recognition includes:

2015 Best Employers in Canada (Aon Hewitt)
2014 Interbrand Canada's Best Canadian Brands (Rank #20)
2014 Brands of the Year (Strategy magazine)
2014 Canada's Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014/2013/2012 Canada's Most Attractive Employer (Randstad)
2014/2013 WestJet RBC MasterCard ranked #1 in Canada (Money Sense magazine and RewardsCanada.ca) 
2014/2013/2012/2011 Highest equity score: airline, vacation package supplier brands (Harris/Decima EquiTrend Study)

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SOURCE WestJet