WestJet Vacations rated #1 in customer survey

Airline's tour operator is most trusted Canadian vacation company in survey

CALGARY, Aug. 22, 2012 /CNW/ - WestJet Vacations today announced the results of a study showing it has the highest customer satisfaction and loyalty among the six most widely used tour operators in Canada.

Conducted by Leger Marketing on behalf of WestJet Vacations, the survey was conducted across Canada in June and July 2012. WestJet Vacations scored higher than the other vacation companies for overall satisfaction, likelihood to recommend and customer service. WestJet Vacations was also rated as the most trusted vacation company.

"We are so pleased to receive the highest satisfaction rating among the tour operators most used by Canadians," said Chris Avery, WestJet Vacations' Vice-President and General Manager. "We believe in providing flexibility, affordability and value, coupled with a great selection of destinations and hotel choices. We are proud of our friendly, trusted and high-value approach to vacations. Our success is driven by our WestJetters who have worked so hard to achieve this distinction, our travel agent partners who recommend us to their clients, and our guests who continue to make WestJet Vacations their provider of choice."

"This achievement is a testament to the tremendous success of WestJet Vacations," said Bob Cummings, WestJet Executive Vice-President, Sales, Marketing and Guest Experience. "Since we introduced WestJet's signature fun-and-friendly personality and caring culture to the packaged-vacation market, we've continued to deliver on the same fundamentals of a remarkable guest experience. We've quickly become known by packaged vacation guests for delivering on a remarkable guest experience, based on extending WestJet's signature fun-and-friendly personality and caring brand to these consumers."

Canadian travel agents have also voted the WestJet Vacations website the best among approximately 20 tour operators. The distinction is part of the annual Baxter Travel Media Agents' Choice Awards, and it comes following an extensive redesign of the website in 2011 intended to improve its content, navigation and functionality.

About WestJet
WestJet is Canada's most preferred airline, offering scheduled service to 80 destinations in North America, Central America and the Caribbean. Powered by an award-winning culture of care, WestJet has pioneered low-cost flying in Canada. Recognized nationally as a top employer, WestJet now has more than 8,600 WestJetters across Canada. Operating a fleet of 99 Boeing Next-Generation 737 aircraft with future confirmed deliveries for an additional 36 Boeing Next-Generation 737 aircraft through 2018 and plans to launch a low-cost regional airline in 2013, WestJet strives to be one of the five most successful international airlines in the world.

About WestJet Vacations
WestJet Vacations provides affordable, reliable and flexible travel experiences to 50 destinations in 15 countries, including the United States, Mexico and the Caribbean. Leveraging WestJet's fun and friendly image and commitment to a great guest experience, WestJet Vacations is rated highest in guest satisfaction and loyalty among the most used tour operators in Canada. Offering a great flight schedule and a wide variety of hotel and resort options, WestJet Vacations is dedicated to making your travel experience fun and memorable from the moment you book to the moment you return home. For more information, visit westjetvacations.com.

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SOURCE: WestJet