WestJet Christmas Miracle video wins Cannes Lions

Bronze Lions awarded to WestJet for viral video

CALGARY, June 19, 2014 /CNW/ - WestJet took home some hefty hardware from Cannes on Wednesday, June 18, 2014. Celebrating the world's best creative communications, the 2014 Cannes Lions International Festival of Creativity awarded WestJet, along with studio m and Mosaic, a Bronze Lions in the Cyber Lions category for the WestJet Christmas Miracle: Real Time Giving video. This is the first Cannes Lions win for WestJet.

"We are proud that the WestJet brand and what it stands for is being celebrated on a global level," said Bob Cummings, Executive Vice-President, Sales, Marketing and Guest Experience.  "This initiative was about creating a meaningful experience with our guests in an unexpected way, and we're happy that our message of care resonated with millions around the world as well. This award belongs to the many WestJetters who have worked hard to build our airline, our creative and agency partners, and everyone who shared it around the globe. Our video has been viewed at least once in every country in the world with the exception of Kosovo. Perhaps this important recognition will get someone there to help us out."

WestJet Christmas Miracle: Real Time Giving went viral upon its release on December 9, 2013. It became Twitter's number one, globally-trending topic the day after it launched and generated more than one billion Twitter impressions in just one month. It has received more than 36 million views across the world.

About WestJet
We are proud to be Canada's most-preferred airline, powered by an award-winning culture of care and recognized as one of the country's top employers.  We offer scheduled service to more than 85 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, we offer our guests more than 120 destinations in more than 20 countries.  Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more.  Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods ̶  even on seat sales.  For more information about everything WestJet, please visit www.westjet.com.

Recent recognition includes:
2014 Interbrand Canada's Best Canadian Brands (Rank #20)
2014 Canada's Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014/2013/2012 Canada's Most Attractive Employer (Randstad)
2013 Highest equity score: airline, vacation package supplier brands (Harris/Decima EquiTrend Study)
2013 Gold Stevie Award Best Transportation Company (American Business Awards)
2013 Chairman's Circle Award: WestJet Vacations (CPSC)
2013 WestJet RBC MasterCard ranked #1 in Canada (Money Sense magazine)

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SOURCE: WestJet