Westfield Insurance Launches Digital Tool Giving Small Business Owners a Competitive Edge

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Dec 13, 2017, 11:23 ET

CLEVELAND, Dec. 13, 2017 /PRNewswire/ -- Putting competitive data in the hands of small business owners, Westfield Insurance has partnered with SizeUp, a business intelligence website that provides customized data and analytics to small businesses. The competitive analysis tool aims to help entrepreneurs identify and maximize their competitive advantage and become more profitable.

"We're thrilled to offer small business owners this digital resource," said Carrie Busic, Westfield Insurance National Commercial Sales Leader. "Now small business owners can instantly access competitive benchmark, advertising, demographic, industry, geographic, and cost-of-business data that huge corporations use every day."

SizeUp super-crunches millions of data points from public and private sources to provide four main tools:

Performance benchmarking: See how a specific business compares to all competitors in its industry.
Competitive assessment: Map where competitors, customers, and suppliers are located to determine where to better serve customers.
Best places to advertise: Identify areas with the highest revenue for an industry, the most underserved markets, and filter for the best location based on demographic and business characteristics.
Demographic analysis: View an interactive map of demographic, labor, and customer expenditure data in the area.

"Our goal is to help customers succeed by making it simple to access relevant and powerful data for local businesses across every industry," said Anatalio Ubalde, CEO of SizeUp. "With a simple click of the mouse, entrepreneurs can access valuable industry data and research insights – complete with easy-to-understand interactive maps and graphs."

As part of Plug and Play's insurance vertical program, Westfield Insurance connected with SizeUp to enable business owners to grow and succeed by using data analytics. With Plug and Play's direct reach to startups across the world, Westfield has a global view into innovations trends within the insurance industry and is helping their customers become smarter, more profitable and more competitive.

SizeUp is powered by SizeUp's technology, available at SizeUp.com. SizeUp launched in late 2011 as a TechCrunch Disrupt Battlefield finalist, and was awarded first prize in the Department of Commerce's Business Apps Challenge in 2012.

About Westfield Insurance
Westfield Insurance is a part of Westfield Group, a customer-focused insurance and banking group of businesses headquartered in Westfield Center, Ohio, and in business for nearly 170 years. Westfield Insurance provides commercial insurance in 21 states, personal insurance in 10 states and surety services to customers in 50 states. Westfield is one of the nation's 50 largest property and casualty insurance groups, represented by a network of more than 1,000 independent insurance agencies. Westfield Bank provides banking solutions for businesses and individuals, and Westfield Services provides service and training support for independent insurance agencies. Learn more at www.WestfieldInsurance.com and www.Westfield-Bank.com.

About SizeUp
SizeUp (http://www.SizeUp.com) is a business intelligence website that helps businesses become smarter, more profitable, and more competitive. It enables business owners to benchmark themselves against competitors, find the best places to advertise, and map their competitors, customers, and suppliers.

SOURCE Westfield Insurance