Western Union Launches New Initiative to Showcase Residents' Journeys in Their Host Countries

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Nov 19, 2014, 01:31 ET

DUBAI, UAE, November 19, 2014 /PRNewswire/ --

'My Yellow Brick Road' campaign invites residents to share their personal and professional stories in the GCC

The Western Union Company (NYSE:WU), a world-leading money transfer company, today announced the launch of the 'My Yellow Brick Road' campaign, inviting residents in the GCC many of whom are migrants, to talk about their lives and their journeys in their host countries.

(Logo: http://photos.prnewswire.com/prnh/20130515/613588 )

The campaign's theme derives its title from the popular children's novel 'The Wonderful Wizard of Oz'. In the novel the heroine Dorothy is a young girl who leaves her farmhouse and embarks on a magical journey to emerald city travelling along the Yellow Brick Road.

Western Union's 'My Yellow Brick Road' campaign http://www.myyellowbrickroad.net calls on expatriates in the GCC to share glimpses of their personal and professional lives and asks them to share their proudest and happiest memories that illustrate their journey's meaning and accomplishments along their own yellow brick road. The online survey invites respondents to provide responses to multiple choice questions in order to generate interesting stories about their experiences living and working their host country that would move others and inspire them to think of their own successes.

About Western Union

The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of December 31, 2013, the Western Union, Vigo and Orlandi Valuta branded services were offered through a combined network of over 500,000 agent locations in 200 countries and territories and over 100,000 ATMs. In 2013, The Western Union Company completed 242 million consumer-to-consumer transactions worldwide, moving $82 billion of principal between consumers, and 459 million business payments. For more information, visit http://www.westernunion.com

SOURCE Western Union