West Cary Group Wins Gold at 2012 American Business Awards (SM)

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Nov 06, 2012, 06:00 ET

RICHMOND, Va., Nov. 6, 2012 /PRNewswire/ -- West Cary Group, an award-winning marketing communications and advertising agency headquartered in Richmond, Virginia, was recently honored with two Stevie Awards at the 10^th Annual American Business Awards in San Francisco. The firm received gold in the Energy category for its redesign of Dominion Resources' Project Plant It! website (www.projectplantit.com) and silver in the Advertising, Marketing and Public Relations Category for its work on the RVA Creates site (www.rvacreates.com).

"These awards, and our recent Summit Creative Award for redesigning Henrico.com, reflect our ongoing commitment to pursuing innovative digital solutions for our clients," says Moses Foster, West Cary Group President and CEO. "We're fortunate to partner with companies that share our belief in leveraging the power of digital for maximum marketing impact."

The Stevie Awards were created to honor the achievements and positive contributions of organizations and businesspeople in a variety of industries worldwide. This year, over 3,000 nominations were submitted for consideration and more than 270 executives from across the country judged the entries.

Project Plant It!, WCG's gold winner, was launched by Dominion in 2007 to educate students, teachers and the community about the importance of caring for and planting trees. West Cary Group redesigned the program's home page to include a tree graphic with navigation links positioned below its trunk and on its leaves. The agency further enhanced the site with updated gamification, taking learning games that were previously animated and making them more realistic to resonate with today's tech-savvy, digital-native students.

For the RVA Creates website—designed to showcase the creative elements that make Richmond unique—West Cary Group custom-built the RVA Generator. This web capability allows users to create personalized RVA logos using their own images. The agency developed wireframes, site navigation and information architecture, as well.

About West Cary Group
West Cary Group is a full-service, minority-owned advertising and marketing communications agency founded in 2007 by Moses Foster. The firm specializes in digital media, brand marketing, diversity communications, direct response marketing and employee communications.

SOURCE West Cary Group