West Cary Group Strengthens Talent Pool with Veteran Executive

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Jun 23, 2015, 09:00 ET

RICHMOND, Va., June 23, 2015 /PRNewswire/ -- West Cary Group, an award-winning performance marketing and advertising agency headquartered in Richmond, Virginia, has hired Barbara Joynes as its new Senior Vice President, Director of Account Management. She will oversee the strategic direction and operational execution of client engagements.

"We were drawn to Barbara because of her marketing pedigree," says Moses Foster, president and CEO of West Cary Group and this year's recipient of the Mike Hughes Ad Person of the Year Award. "We pursued her because of her performance marketing vision. She sees where the industry is going and how she can help us identify even more areas of opportunity to drive ROI for our clients."

Joynes brings over 30 years of marketing experience to West Cary Group, having worked with clients such as Morgan Stanley, Saab and American Express. While at the Martin Agency, she rose to Partner, Executive Vice President. In 2012, she left to start her own consulting firm, Joynes-Knight Consulting.

"I'm impressed with how Moses has assembled expert talent and established a terrific agency culture," says Joynes. "It compelled me to leave my own business. It's exciting to help lead an agency that was created from the ground up and delivers data-driven marketing programs that boost bottom lines."

Joynes is active in the community and previously served as president of the YWCA of Richmond and the College of William & Mary Alumni Association Board of Directors. Today she is a member of the Henrico Doctors' Hospital Board of Trustees and the ChildFund International Board of Directors.

"Marketing agencies break away from the pack through adaptation and careful planning," says Kristen Cavallo, president of Mullen Lowe Boston. "Moses continues to widen West Cary Group's gap by adding a proven leader to his team. Barbara brings strong strategic and creative marketing expertise to the table, and I can't think of a more favorable pairing—both for the agency and for its clients."

About West Cary Group – Web: westcarygroup.com, Facebook: West Cary Group, Twitter: @westcarygroup

West Cary Group is a full-service minority-owned advertising and marketing communications agency founded in 2007 by Moses Foster. The firm specializes in merging award-winning creative with rigorous data analysis to create marketing campaigns with truly measurable outcomes. West Cary Group's capabilities include digital advertising and media, mobile application design and development, web design and development, brand marketing and advertising, and direct response marketing.

SOURCE West Cary Group