West Cary Group Named Agency of Record for Virginia Eye Institute

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Oct 16, 2013, 06:00 ET

RICHMOND, Va., Oct. 16, 2013 /PRNewswire/ -- West Cary Group, an award-winning, performance marketing firm headquartered in Richmond, Virginia, has been selected as the agency of record for the Virginia Eye Institute (VEI). The agency will be responsible for the full spectrum of advertising, marketing, communications and public relations needs.

"Marketing one of Virginia's leading medical institutions is an honor," says Moses Foster, president and CEO of West Cary Group. "We're excited to expand VEI's reputation for excellence, while increasing awareness of the breadth of its services and the dedication of its physicians to patients and the community."

VEI currently has 11 locations throughout Central Virginia and offers comprehensive eye care, from yearly exams to the most advanced surgical procedures.

"West Cary Group's focus on analytics and ROI was the deciding factor," says Brad Smith, CEO of VEI. "We're confident they'll deliver a data-driven marketing plan that enhances our brand, increases our market share and allows us to serve our customers in the very best way possible."

About West Cary Group

West Cary Group is a full-service, minority-owned advertising and marketing communications agency founded in 2007 by Moses Foster. The firm specializes in accountable, performance-driven marketing. West Cary Group's capabilities include digital advertising and media, mobile application design and development, web design and development, brand marketing and advertising, direct response marketing and employee communications.

SOURCE West Cary Group