Wendy's® Offers Frosty™ Fans the Sweetest Deal of the Season

National Frosty Key Tag Fundraiser Helps Find Families for Children in Foster Care

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Feb 27, 2014, 10:00 ET

DUBLIN, Ohio, Feb. 27, 2014 /PRNewswire/ -- Doing good never tasted so good! Through mid-April, Wendy's® Frosty™ fans can buy a Frosty Key Tag for $1 while supplies last, which gets them a free Jr. Frosty every time they present the tag with their purchase through August. This sweet deal is part of a program that helps children waiting in foster care find life-changing families.

(Photo: http://photos.prnewswire.com/prnh/20140227/CL73497 )

Through mid-April, Wendy's Frosty fans can buy a Frosty Key Tag for $1, which gets them a free Jr. Frosty every time they present the tag with their purchase through August. The sweet deal supports the Dave Thomas Foundation for Adoption, an organization that helps children waiting in foster care find loving homes. (PRNewsFoto/The Wendy's Company) (PRNewsFoto/THE WENDY'S COMPANY)

2014 marks the first year the Frosty Key Tag promotion will be offered at participating Wendy's nationwide, and is the first of a four-part national fundraising effort for Wendy's largest cause-marketing campaign. All proceeds benefit the Dave Thomas Foundation for Adoption®, an organization that works in communities across North America to help find loving homes for the more than 134,000 children in the foster care system waiting to be adopted.

"With the Frosty Key Tag Program, our customers only need $1 to make a big difference in the lives of many – all while enjoying their favorite Frosty treat all summer long," said Liz Geraghty, Wendy's Vice President, Brand Marketing. "We are proud to continue the work of our founder Dave Thomas, who himself was adopted, through our ongoing support of the Dave Thomas Foundation for Adoption."

Through Wendy's support of the Dave Thomas Foundation for Adoption, more than 4,000 children in foster care have been adopted. Last year, Wendy's raised $450,000 during the key tag promotion, and hopes to raise $1.3 million this year with the national expansion of the program.

For more information, visit www.wendys.com/adoption.

The Dave Thomas Foundation for Adoption
The Dave Thomas Foundation for Adoption is a national nonprofit public charity dedicated to dramatically increasing the adoptions of the more than 134,000 children waiting in North America's foster care systems. Created by Wendy's founder Dave Thomas, who was adopted, the Foundation implements evidence-based, results-driven national signature programs, foster care adoption awareness initiatives and research-based advocacy efforts. To learn more, visit davethomasfoundation.org, or call 1-800-ASK-DTFA.

About The Wendy's Company
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 28 countries and U.S. territories worldwide. For more information, visit www.wendys.com or www.aboutwendys.com.

CONTACTS:
Frank Vamos, 614-764-8477, [email protected]
Janna Chapman, 404-879-9159, [email protected]

SOURCE The Wendy's Company