WellPoint Foundation Awards $5 Million Grant to Develop National Partnership with Boys & Girls Clubs of America to Combat Childhood Obesity

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Jan 20, 2011, 09:30 ET

Joins Coca-Cola as Co-sponsor of BGCA's Proven Triple Play Program

ATLANTA, Jan. 20, 2011 /PRNewswire-USNewswire/ -- The WellPoint Foundation and Boys & Girls Clubs of America (BGCA) have something strong in common when it comes to the wellness of children – the belief that living a healthy lifestyle today provides a pathway to a great future. It's this belief that spurs today's announcement that the WellPoint Foundation has signed on as a national partner of BGCA. The Foundation joins the organization as co-sponsor of BGCA's Triple Play program, along with founding sponsor Coca-Cola.

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Triple Play: A Game Plan for the Mind, Body and Soul is BGCA's proven health and wellness program. It was created in 2005 to encourage Club members to eat healthier (mind), become more physically active (body) and increase their ability to engage in healthy relationships (soul). To date, more than one million young people have participated in the program.

The WellPoint Foundation, the philanthropic arm of WellPoint, Inc., has committed $5 million over three years to support Triple Play. The foundation's funding represents its largest grant in its 10-year history and will bring the program to more communities and support several of BGCA's Triple Play-related initiatives in 2011. These include an attempt to break a physical activity-related Guinness World Record and helping Club families get healthy through the second annual Triple Play Fit Family Challenge.

"As champions of youth health promotion, we recognize that reducing childhood obesity rates lowers the risk for many preventable diseases," said Lance Chrisman, executive director of the WellPoint Foundation. "By aggressively targeting youth and families through Triple Play, we strive to instill life-long healthy habits at an early age – before bad habits set in."

Roxanne Spillett, president and CEO of BGCA, added, "America is faced with challenges when it comes to the health and well being of our young people. Thanks to the support of the WellPoint Foundation and the continued support of Coca-Cola, Boys & Girls Clubs are continuing to make a positive impact on improving the health of the more than four million young people we serve."

About Triple Play

Triple Play: A Game Plan for the Mind, Body and Soul was launched in 2005 by Boys & Girls Clubs of America (BGCA) in collaboration with the Department of Health and Human Services with support from The Coca-Cola Company to get kids to eat healthier, become more physically active and increase their ability to engage in healthy relationships. A two-year study of more than 2,000 children ages 9-14 showed that Triple Play succeeded in getting them to exercise more, eat healthier foods and feel better about themselves. The study found that Triple Play kids increased to 90 percent of the federally recommended amount of daily exercise, which is 60 minutes a day for children, while their peers outside the program decreased to 78 percent. To date, Triple Play has helped more than one million kids learn the importance of physical activity and proper nutrition. In 2011, the WellPoint Foundation joined BGCA and Coca-Cola as a Triple Play sponsor. Learn more about the program at www.bgca.org/tripleplay.

About Boys & Girls Clubs of America

For more than 100 years, Boys & Girls Clubs of America (www.bgca.org) has changed and saved lives, enabling young people to achieve great futures as productive, caring, responsible citizens. Today, some 4,000 Boys & Girls Clubs serve some 4 million children and teens through Club membership and community outreach. Clubs are located in neighborhoods throughout the country and on U.S. military installations worldwide, providing a wide variety of youth development programs conducted by trained, professional staff. Key programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta.

About the WellPoint Foundation

The WellPoint Foundation is the philanthropic arm of WellPoint, Inc. and through charitable contributions and programs, the Foundation promotes the inherent commitment of WellPoint, Inc. to enhance the health and well-being of individuals and families in communities that WellPoint, Inc. and its affiliated health plans serve. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to health care challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These disease states and medical conditions include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company's annual associate giving campaign and provides a 50 percent match of associates' campaign pledges. To learn more about the WellPoint Foundation, please visit www.wellpointfoundation.org.

SOURCE Boys & Girls Clubs of America