WellPet Taps 360 Public Relations for Pet Parent Campaign

BOSTON, July 9, 2014 /PRNewswire/ -- 360 Public Relations has been selected by WellPet to promote their premium natural pet food brands, including Wellness^®, Old Mother Hubbard^®, Holistic Select^® and Eagle Pack^®. The agency will also help WellPet communicate the company's efforts to support pets in need.

"We were impressed with 360PR's expertise in natural foods and their integrated approach to engaging and educating the growing number of pet parents about our natural pet food and longstanding commitment to pet health and wellbeing," said Camelle Kent, WellPet Vice President of Marketing. "Our natural pet food brands already have many fans and, with the introduction of several new, innovative recipes this year – from limited ingredient diets to breed-specific nutrition – we're poised to serve even more pet families."

WellPet's commitment to pets stretches back more than 100 years, to a bakery in Gloucester, Mass., known for sea biscuits. Today, the company's Wellness brand is one of the leading natural pet food brands at pet specialty retailers and, across its brands, WellPet offers wholesome recipes for pet families' needs.

"We're honored to have the opportunity to creatively tell WellPet's authentic story of nutritional excellence for pets and to help more pet parents discover WellPet's brands of high-quality, natural pet food," commented 360PR CEO Laura Tomasetti.

About WellPet, LLC
WellPet is home to the family of premium pet food brands including Wellness^®, Old Mother Hubbard^®, Eagle Pack^® and Holistic Select^®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depend on us. Our team of animal lovers, nutritionists and vets at are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to our family of natural brands, always putting pet health first.

About 360PR
360 Public Relations is a premier consumer PR and marketing firm, recognized as Boutique Agency of the Year and Creative Agency of the Year Finalist by The Holmes Report and for workplace excellence by PRWeek and The Holmes Report. The agency's '360' approach engages consumers online and off to build audience and drive positive outcomes for brands in a range of sectors. 360PR has offices in Boston, New York, San Francisco and Washington, D.C. and is a partner in PROI with 100 market-leading independent firms across the globe.

360PR, 360 Public Relations and 360 Crowd are trademarks of 360 Public Relations LLC. ©2014. All Rights Reserved.

WellPet, Wellness, Old Mother Hubbard, Eagle Pack and Holistic Select are trademarks of WellPet LLC. ©2014. All Rights Reserved.

SOURCE 360 Public Relations