Wellness Provider Announces Plans to Rebrand Company as SimplyWell

DALLAS, Feb. 6, 2018 /PRNewswire/ -- Viverae®, a leader in workplace wellness technology, is proud to announce its plans to rebrand under a new company name, SimplyWell®. This rebrand represents the the company's renewed commitment to simplifying workplace wellness and providing a straightforward approach that is rooted in care and focused on addressing, improving, and controlling health factors within organizations.

Since its inception in 2003, the company has continued to evolve with the emerging trends affecting the wellness industry, and has grown to serve more than 600 clients and 1.2 million members throughout the United States. Late last year, Viverae acquired SimplyWell—a health and wellness company with a long-standing reputation for excellence. The decision to rebrand and unite the company under the familiar SimplyWell banner is part of a strategic decision by the company to focus on creating clarity for its employees and clients by simplifying its practices and programs.

"This rebranding represents our ongoing commitment to simplifying an increasingly disjointed and complex wellness industry," said Mike Lamb, Viverae president and chief executive officer. "We strongly believe that the best way to engage employees is through innovative technology backed by personalized, tried and tested methods. This is an exciting time for all of us, and the new identity is the next step in a brand transformation that will focus on improving the experience for our clients and their employees."

Clients and their members will continue to access the same core services with enhanced new features, iOS and Android mobile apps, gamified social challenges and community support, educational content, a scientifically proven behavior change tool, engaging digital communications, targeting coaching solutions, deeper analytics capabilities, and a self-service, on-demand data option. The new name, rebrand, and corporate website will be completed later in the year.

About Viverae^®
Viverae is a workplace wellness technology company based in Dallas, Texas. Rooted in care and focused on reducing health risks, our innovative application empowers employers to create cultures of health and well-being. We bring clarity. We inspire. We support. Learn more: www.viverae.com. 

Viverae's workplace wellness programs are compliant with Affordable Care Act requirements and applicable law, and National Committee for Quality Assurance and national health advocacy group standards.

SOURCE Viverae