Wellcore Corp. Taps Vertical Product Development Consultancy for New Wellcore System Launch

SAN JOSE, Calif., April 19 /PRNewswire/ -- Wellcore Corporation, dedicated to developing wellness and safety solutions, has named Vertical Product Development as a key partner in the development of the new Wellcore System, the most advanced, intuitive and affordable Mobile Personal Emergency Response System (M-PERS) product available for seniors who want to stay safe and live more active, independent lives.

As consultants on the Wellcore System, shipping in May 2010, Vertical Product Development's goal for the industrial design and branding was to create an experience that not only meets the needs of the Wellcore user but ensures that the product's brand identity is cohesive and consistent throughout. Vertical Product Development's design strategists were involved in the product development phase early on, which helped them shape and hone the brand experience while meeting the strategic objectives outlined by Wellcore.

Utilizing motion detection and advanced pattern recognition, the patent-pending Wellcore System offers automatic fall detection, online wellness monitoring, and text-to-speech messaging. The Wellcore System is available for pre-orders from www.wellcore.com and will be available via firstSTREET and Gold Violin beginning in mid-May 2010 with more retail e-commerce sites and stores soon to be announced.

"The Wellcore System is a breakthrough product and the opportunity to break the norms and revitalize and rebrand an industry that hasn't evolved for decades is very exciting," said Soudy Khan, principal and user experience director of Vertical Product Development. "With Wellcore, our goals were to create the right experience that accurately reflects a modern senior's lifestyle and needs, such as a fashionable brushed- aluminum case for the wearable monitor and on-line dashboards that provide at-a-glance information."

"Vertical Product Development is a great partner for Wellcore," said Pete Janssen, Wellcore vice president of marketing. "Their approach to branding and product design is creative, collaborative and results-oriented."  

Targeting the growing aging population, the Wellcore System can distinguish falls from other types of motion with unprecedented accuracy. In the event help is needed, Wellcore automatically sends emergency services and alerts designated caregivers and family. Traditional Personal Emergency Response Systems (PERS) require users to push a button, do not indicate whether the device is being worn, and only work inside the home. The Wellcore product summons help with or without the push of a button, reminds the wearer to put it on, and works anywhere -- including outside of the home -- in conjunction with a Wellcore-compatible cell phone.  

About Wellcore

Headquartered in San Jose, CA, Wellcore Corporation's mission is to develop wireless products and services that improve wellness, safety and security for people. The company was founded in 2007 by leaders in the wireless industry, inspired to build technology that uses motion detection and advanced pattern recognition to help improve everyday life.  Wellcore will unveil its first product, targeted at the aging population, in Spring 2010. Products addressing a broad range of market segments will follow.  For more information, please visit www.wellcore.com.

About Vertical Product Development

Headquartered in Palo Alto, CA with a studio in Rome, Italy, Vertical Product Development is a design consultancy offering a fluid and dynamic approach to product development to meet each client's specific needs. For nearly 20 years, Vertical Product Development has quietly consulted at the executive level to start-ups and long established public companies alike. For more information, please visit www.vpd.me.

SOURCE Wellcore Corporation

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