"Of the many high carb foods that people give up in pursuit of a healthier lifestyle, pizza is the one they miss the most," said Suzanne Ginestro, chief marketing officer at Quest Nutrition. "We are on a quest to make high protein, low carb foods that feed people's cravings, so we're thrilled to introduce this new pizza." One serving is half the pizza, making it very simple for consumers to know how much they are eating. Half a Quest Thin Crust Pepperoni Pizza (162g) provides 28g of protein with only 6g net carbs. This is 80 percent fewer net carbs than the leading brand.1
The frozen pizza category has continued to grow2, despite the challenges consumers have finding a tasty, better-for-you option in the frozen food section. In fact, four in ten U.S. frozen/refrigerated pizza consumers keep their freezers stocked with frozen pizza.3 But even though they continue to purchase, nearly 50 percent of frozen/refrigerated pizza consumers believe frozen pizza has little nutritional value4 and 75 percent agree they are willing to spend more on better quality frozen pizza.5 Quest Nutrition has solved for this category gap with Quest Thin Crust Pizzas, that swap the normally carb loaded crust for a gluten-free one made from whey protein.
The 9-inch pizzas are available in three delicious flavors – 4-Cheese, Uncured Pepperoni and Supreme:
- 4-Cheese: 27 grams of protein and only 6g net carbs per serving
- Uncured Pepperoni: 28 grams of protein and only 6g net carbs per serving
- Supreme: 20 grams of protein and only 5g net carbs per serving
Quest Thin Crust Pizza is available for purchase in the frozen section of select retailers and on QuestNutrition.com.
About Quest Nutrition
Quest Nutrition is committed to finding ways to make consumers' cravings for work them, not against them. By making delicious, functional foods with no nutritional compromise, Quest delivers the highest quality foods to help active, health-conscious consumers achieve their goals. Quest products are available across all 50 states and in over 90 countries world-wide. Quest Nutrition is a privately-owned company headquartered in El Segundo, California. www.questnutrition.com
1 Source: National comparison based on total net carbohydrates vs. leading pizza brand.
2 Source: IRI, Total US - Multi Outlet + Conv, Latest 52 Weeks Ending 03-11-18
3 Source: Mintel, Pizza US 2016 Report; Base: US internet users aged 18+ whose household eats frozen or refrigerated pizza at least once every three months
4 Source: Mintel, Pizza US 2016 Report; Base: US internet users aged 18+ whose household eats frozen or refrigerated pizza at least once every three months
5 Source: Mintel, Pizza US 2016 Report; Base: US internet users aged 18+ whose household eats frozen or refrigerated pizza at least once every three months
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SOURCE Quest Nutrition
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http://www.questnutrition.com
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