Welch's® 100% Grape Juice Provides a Delicious and Refreshing Way to Help Families Meet the 2010 Dietary Guidelines for Americans

CONCORD, Mass., Jan. 31, 2011 /PRNewswire-USNewswire/ -- The United States Department of Agriculture (USDA) and Department of Health and Human Services (HHS) today released their 2010 Dietary Guidelines for Americans, which provides Americans  recommendations for healthy eating and drinking options to incorporate into their lifestyle and to promote overall health. And Americans are in luck thanks to Welch's 100% Grape Juice, which is made with over 20 Concord grapes per 4-ounce glass and provides one serving (or 1/2 cup) of fruit and beneficial nutrients, helping consumers to meet daily fruit recommendations and nutrition goals while also meeting their desires for delicious taste and refreshment.

The 2010 Dietary Guidelines for Americans encourage:

• Increased fruit and vegetable consumption
• Increased intake of nutrient-dense foods
• Consumption of nutrients under-consumed by certain special populations, such as women and children; and
• Limited intake of foods and beverages with added sugars

Welch's line of 100% Grape Juices not only provides one serving (or 1/2 cup) of fruit in every 4-ounce glass, but these juices contain no added sugar and are nutrient-dense, delivering the antioxidant vitamin C and beneficial plant nutrients called polyphenols. Welch's broad portfolio of 100% juices also offers families easy and delicious options for adding key nutrients to their diets.  Examples of these products include Welch's 100% Grape Juices fortified with calcium or fiber, and new Welch's Healthy Start 100% juices for breakfast, which provide twice the vitamin C of the leading orange juice(1) and a good source of calcium in each serving.  

"Welch's is committed to making an array of great tasting products, including 100% juices, that address the nutrition needs of today's families," said Casey Lewis, MS, RD, Welch's Health and Nutrition Manager. "As a delicious and nutritious contributor to fruit intake, Welch's 100% Grape Juice made with Concord grapes can help families meet these new recommendations as part of a produce-rich diet."

The USDA/HHS releases its Dietary Guidelines for Americans report every five years to help Americans make informed decisions about the best choices for food and drink to achieve and maintain healthy lifestyles. These recommendations are used by government programs to establish policy and procedures and are used for nutrition education of the public.  

About Welch's

Headquartered in Concord, Massachusetts, Welch's is the processing and marketing subsidiary of the National Grape Cooperative. Welch's is owned by 1,150 family-farmers across America and in Ontario, Canada, who make up this cooperative and who grow the delicious and inherently healthy Concord grape, used in Welch's juices and other grape-based products. Welch's is committed to research and development that will meet the growing demand for products that address consumers' health and nutrition needs. Welch's products are sold throughout the United States and in approximately 50 countries around the globe. For more information on Welch's, visit welchs.com and grapescience.com.

(1) Per 8 oz. serving: Welch's Healthy Start has 260% daily value of vitamin C versus Tropicana Pure Premium Original Orange Juice 130% Daily Value of vitamin C.

SOURCE Welch's

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