WeiserMazars LLP Capitalizes on Combined Marketing and Business Development Platform

NEW YORK, Sept. 29, 2011 /PRNewswire/ -- WeiserMazars LLP, a leading accounting and financial advisory services firm, today announced that Lora DeSanto has joined as chief marketing officer in its New York City office. An industry veteran with more than two decades of experience in marketing for professional services firms, Ms. DeSanto will oversee the firm's brand, marketing and communications efforts.

"Ms. DeSanto's experience in the strategy and execution of marketing programs, paired with her intimate knowledge of the accounting, tax and advisory industries will be instrumental in helping WeiserMazars further promote the firm's wide-ranging capabilities," said Douglas A. Phillips, WeiserMazars' Managing Partner.

The firm also announced the hiring of David Zarin as director of business development. Mr. Zarin brings to WeiserMazars twenty years of experience developing strategic and tactical client acquisition programs. He comes to the firm from McGladrey, where he served as business development director specializing in the financial institutions, manufacturing, life sciences and media industries. Prior to that, Mr. Zarin served in strategic business development and client service roles at PricewaterhouseCoopers.  

Mr. Zarin graduated from Lehigh University with a Bachelor of Science in Business and Economics with a concentration in Marketing, and holds a MBA in Marketing and Communications from Fordham University.

Ms. DeSanto, a graduate of Temple University, comes to WeiserMazars from Grant Thornton LLP, where she served as national marketing director for the firm's audit practice and strategic relationships. Prior to that, she was a national marketing director for tax and legal services at PricewaterhouseCoopers. She also served as PwC's regional marketing director for the southeast and was the firm's Pennsylvania marketing manager.

"David and I share the vision of going to market with an integrated marketing and business development program.  This program is designed to strengthen the WeiserMazars brand as we effectively expand the firm's domestic and international footprint," said Ms. DeSanto.

About WeiserMazars LLP

WeiserMazars LLP, the independent U.S. member firm of Mazars Group, provides a unique combination of foresight, experience, and know-how in order to help our clients fulfill their accounting, tax and advisory needs. Our team of partners and professionals brings their technical expertise, industry knowledge and an integrated, customized approach to bear on the critical issues and competitive challenges facing a wide array of clients including owner-managed businesses, complex, multi-national organizations and high net worth individuals in a multitude of industries.  WeiserMazars has over 90 partners and more than 650 professionals in seven U.S. offices with additional locations in Israel and the Cayman Islands.

Mazars Group: A Global Organization

Mazars is a prominent international accounting, audit, tax and advisory services organization. With more than 13,000 professionals located around the world, Mazars offers accounting, audit, tax and advisory services in more than sixty countries on six continents. Mazars has implemented this professional services model with the principal objective of assuring consistent quality to its clients.

SOURCE WeiserMazars LLP