Weiner Sandwiched Between David Letterman and Chris Brown on Sincerity Scale

FLEMINGTON, N.J., June 8, 2011 /PRNewswire/ -- A new media study among 1,557 self-reported Democrats, Republicans and Independents revealed that more than half indicated that Congressman Anthony Weiner's apology for sending lewd photos through Twitter was sincere.

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The study was conducted during June 7-8 by HCD Research to obtain viewers' perceptions of a video in which Anthony Weiner apologized for Tweeting the photos to various women. To view detailed results of the study go to: www.mediacurves.com.

Among the findings:

Compared to recent apologies that were studied by HCD Research for their level of sincerity, Congressman Weiner's apology ranked him in the middle of the pack, placing between David Letterman and Chris Brown:

While viewing the video, participants indicated their perceived levels of sincerity by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisement.

SOURCE HCD Research

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