Weight Watchers Magazine Sees Increase in Single Copy Sales/Ad Page Gains

NEW YORK, Aug. 15, 2011 /PRNewswire/ -- Weight Watchers Magazine saw single copy sales increase +9.8% in the first half 2011, which far outpaces a decline average from the top 100 magazines of -9.15%. This increase was reported by the Audit Bureau of Circulations' 2011 semiannual FAS-FAX report for U.S. and Canadian consumer magazines. In fact, this increase is the highest, six-month sales average in the history of the Magazine per the Audit Bureau of Circulations.

The Audit Bureau of Circulations' 2011 semiannual FAS-FAX report confirms Weight Watchers Magazine now ranks in the top 15 most sold consumer magazines in the U.S. in terms of single copy sales.

Weight Watchers Magazine's 2011 ad page growth (through the current September/October issue) is +6.0%, vs. 2010 according to Kanter Media/Magazine Publishers of America. Single copy sales increases coupled with ad page growth provides a bright spot in the publishing industry's otherwise dismal newsstand sales arena.

Weight Watchers Magazine VP, Publisher, Media Sales Andrew Amill notes, "We are thrilled with the overall success of Weight Watchers Magazine. This growth, driven by intense consumer interest and involvement, underscores our overall leadership position and strength of brand both at retail and with our advertising partners."

About Weight Watchers International, Inc.

Weight Watchers Magazine is a publication of W/W TwentyFirst Corporation, a wholly-owned subsidiary of Weight Watchers International, Inc., the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 45,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.

SOURCE Weight Watchers International, Inc.

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