Weight Watchers® Frozen Novelties Unveils New Products and More Snack-Size Portions

Brand's Ice Cream Innovations Reflect New Focus on Holistic Health

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Mar 22, 2016, 09:00 ET

LE MARS, Iowa, March 22, 2016 /PRNewswire/ -- Weight Watchers® Frozen Novelties has introduced a variety of ice cream innovations to support members of Weight Watchers International, Inc. specifically, and "better for you" ice cream fans, universally.

The new and improved line of Weight Watchers Frozen Novelties range between 45 and 90 calories per treat, have low saturated fat and no artificial sweeteners. The treats are available at retail stores nationwide with a suggested retail price of $4.99 per carton. The new Dark Chocolate Mint Ice Cream Bars (3 SmartPoints(TM) value; 60 calories per bar) include mint low fat ice cream dipped in a dark chocolate flavored coating.

Weight Watchers recently announced a groundbreaking partnership with Oprah Winfrey as a member, board member, adviser and owner in tandem with the launch of the new Beyond the Scale program. In alignment with this focus on holistic health, Weight Watchers Frozen Novelties will introduce three new ice cream varieties and more convenient snack-size portions for consumers who want to treat themselves while still making smart choices.

The new line of 12 Weight Watchers Frozen Novelties range between 45 and 90 calories per treat, have low saturated fat and no artificial sweeteners. Also, the ice cream novelties account for two to four SmartPoints™ value per treat; the new SmartPoints system introduced as part of Weight Watchers' Beyond the Scale program. These new Weight Watchers offerings will be available at retail stores with a suggested retail price of $4.99 per carton.

"While Weight Watchers ice cream novelties are low in calories and saturated fat, they are big in taste. From trendy mint and mocha latte flavors to our long-standing favorite fudge flavors, Weight Watchers Frozen Novelties deliver delicious ice cream treats at only 4 SmartPoints™ value or less," said Jill Feuerhelm, Senior Brand Manager, Weight Watchers Frozen Novelties. "We are excited to introduce on-trend flavors and more snack-size offerings to meet consumers desire to treat their sweet tooth for low SmartPoints™ values.

New products including Dark Chocolate Mint, Snack-Size Salted Caramel and Snack-Size Mocha Latte Ice Cream Bars join a line-up of bona fide fan favorites such as Giant Chocolate Fudge, English Toffee Crunch and Dark Chocolate Raspberry Ice Cream Bars. Existing varieties including Peanut Butter Caramel Ice Cream Candy Bars, Divine Triple Chocolate and Cookies & Cream Ice Cream Bars will now be available in snack-sized portions.

The 2016 Weight Watchers complete Frozen Novelty product portfolio includes:

NEW Snack-Size Salted Caramel Ice Cream Bars (4 SmartPoints™ value; 80 calories per bar) – Caramel flavored low fat ice cream with a salted caramel swirl and a milk chocolate flavored coating
NEW Snack-Size Mocha Latte Ice Cream Bars (2 SmartPoints™ value; 45 calories per bar) – Chocolate and latte flavored low fat ice cream swirled together
NEW Dark Chocolate Mint Ice Cream Bars (3 SmartPoints™ value; 60 calories per bar) – Mint low fat ice cream dipped in a dark chocolate flavored coating
Giant Chocolate Fudge Bars (4 SmartPoints™ value; 90 calories per bar) – Chocolate low fat ice cream
English Toffee Crunch Ice Cream Bars (4 SmartPoints™ value; 70 calories per bar) – Toffee flavored low fat ice cream dipped in a milk chocolate flavored coating with toffee pieces
Dark Chocolate Raspberry Ice Cream Bars (3 SmartPoints™ value; 60 calories per bar) – Raspberry flavored low fat ice cream dipped in a dark chocolate flavored coating
Snack-Size Chocolate Fudge Bars (2 SmartPoints™ value; 45 calories per bar) – Chocolate low fat ice cream
Snack-Size Peanut Butter Caramel Ice Cream Candy Bars (4 SmartPoints™ value; 80 calories per bar) – Peanut butter low fat ice cream topped with caramel and peanuts and a milk chocolate flavored coating
Snack-Size Divine Triple Chocolate Bars (4 SmartPoints™ value; 80 calories per bar) – Chocolate low fat ice cream with a fudge swirl and milk chocolate flavored coating
Snack-Size Cookies & Cream Ice Cream Bars (4 SmartPoints™ value; 90 calories per bar) – Vanilla low fat ice cream with a fudge swirl and a chocolate flavored cookie crunch coating
Snack-Size Double Caramel Swirl Ice Cream Cones (4 SmartPoints™ value; 90 calories per cone) – Caramel flavored low fat ice cream with a caramel swirl in a sugar cone topped with chocolate curls
Snack-Size Vanilla Fudge Swirl Ice Cream Cones (4 SmartPoints™ value; 90 calories per cone) – Vanilla flavored low fat ice cream with a chocolate fudge swirl in a sugar cone topped with chocolate curls

About Wells Enterprises, Inc. and Weight Watchers Frozen Novelties
Wells Enterprises, Inc. is the licensed manufacturer of Weight Watchers Frozen Novelties. Wells Enterprises is the largest privately held, family-owned ice cream and frozen treat manufacturer in the United States. The company was founded in 1913 and is headquartered in Le Mars, Iowa, the Ice Cream Capital of the World. Wells produces more than 1,100 ice cream and frozen novelty products, including its signature brand, Blue Bunny^® and the iconic Bomb Pop^®. For more information visit WellsEnterprisesInc.com.

About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading commercial provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds more than 32,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. Weight Watchers provides innovative, digital weight management products through its websites, mobile sites and apps. Weight Watchers is the leading provider of paid digital subscription weight management products in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.

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SOURCE Wells Enterprises, Inc.