Website for fashion e-retailer Rosegal gets a makeover

LOS ANGELES, July 4, 2017 /PRNewswire/ -- In order to further enhance the online shopping experience, Rosegal (www.rosegal.com), a Asia-based fashion e-retailer for women and men, has redesigned and upgraded its website. The new design enables customers to find items more quickly and view them with greater accuracy.

Photo:
https://drive.google.com/open?id=0B21sPwP7X38NQTJKMkU4Sl9RWVU

One of the new elements is a zoom feature that allows shoppers to get a closer look at the details of an item or product. There is also a review page where customers can read comments about items available on the site.

In addition, the site includes the latest style trends and boutique items. Since the upgrade, Rosegal reports that the online conversion rate has increased by 10 percent and customer feedback on the redesign has been 80 percent positive.

"We're always trying to improve the customer's shopping experience," said Leo Wang, COO of Rosegal. "We've received a great deal of positive feedback from shoppers about this and we're very pleased that it's having a big impact on our sales."

Functions optimized for shoppers

Based on the data analysis of 10 million users, Rosegal optimized the functionality of its website. The improvements include:

• Icons and style uniformity to provide high-quality visual effects
• Better site organization
• Use of algorithm for user data analysis, enabling Rosegal to make recommendations based on customer responses

Rosegal's four-year anniversary

In July, Rosegal will roll out a series of special promotions, celebrating the company's fourth birthday. Events will include big discounts, free shipping, games and prizes. Details will be posted on the Rosegal website (www.rosegal.com).

About Rosegal

Rosegal, a discount fashion site, offers a wide range of items for men and women, including dresses, swimwear, active wear, men's clothing, jewelry, shoes and accessories. Using a high-volume, low-margin business model, the company is able to provide high-quality merchandise at bargain prices.

For further information, visit www.rosegal.com or call 888-320-8188（US customers) or 001-888-320-8188 (all other customers). Live chat is also available on the Rosegal Contact page: www.rosegal.com/contact-us.

Contact:

Karino Chen
+86-13560087590
[email protected]

SOURCE Rosegal