Weber Shandwick Wins Taste of the NFL Campaign

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Jan 20, 2010, 09:30 ET

MINNEAPOLIS and ST. PAUL, Minn., Jan. 20 /PRNewswire/ -- The Minneapolis-St. Paul office of Weber Shandwick today announced the win of a three-year campaign for Taste of the NFL. Weber Shandwick will support the organization's campaign to tackle hunger in the United States and expose the organization using national media and new media along with driving ticket sales.

Taste of the NFL is an organization that exists exclusively to raise awareness and dollars for hunger relief organizations involved in tackling hunger in America. Taste of the NFL addresses the needs of the hungry and homeless by raising awareness and money through special events and programs mainly by hosting a culinary event on the eve of the Super Bowl in the host city.

Taste of the NFL features a top chef from each NFL city. Each chef pairs with a current or former NFL player to form a culinary duo. Attracting thousands of attendees, guests sample specialty foods, meet the chefs, take photos with and get autographs from NFL greats while enjoying live musical entertainment. Founded in 1992, the Minneapolis-based Taste of the NFL has distributed more than $8 million to local and national food banks across the country. The agency will assist the core Taste of the NFL team by increasing corporate sponsorships and raising brand awareness of Taste of the NFL – not only as a party with a purpose but as an organization with a dedicated year-long mission to solve hunger issues.

"We are honored to be part of such a great campaign that benefits so many people across the United States," says Dave Mona, chairman of Weber Shandwick's Minneapolis-St. Paul office. "This work with Taste of the NFL will allow us to help ensure food banks across the country are receiving substantial donations each year."

About Weber Shandwick

The Minneapolis-St. Paul office of Weber Shandwick is the leading public relations office in the upper Midwest, offering consumer, corporate, financial services, health care, public affairs, interactive and emerging media, technology communications and marketing expertise. The office represents a variety of national and local clients, including BAE Systems, Honeywell, the Internal Revenue Service, the Mall of America and Polaris Industries.

Weber Shandwick is a leading global public relations agency with offices in 77 countries around the world. The firm's success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2009, Weber Shandwick was recognized as PRWeek's inaugural Global Agency Report Card Gold Medal Winner, an 'Agency of the Decade' by Advertising Age, Global Agency of the Year by The Holmes Report, and International Consultancy of the Year by PRWeek UK. The firm has also won numerous 'best place to work' awards around the world including PR News and The Holmes Report. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.