Weber Shandwick Releases Guide for Chief Communications Officers' First 100 Days

- E-Book is New Addition to Thought Leadership Series -

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Apr 14, 2010, 09:00 ET

NEW YORK, April 14 /PRNewswire/ -- Weber Shandwick, a leading global public relations firm, today released Chief Communications Officers: First 100 Days, an "e-book" (http://issuu.com/webershandwick/docs/ccofirst100days) reflecting advice from dozens of veteran corporate communications officers (CCOs) around the world on how best to navigate the early months on the job. Weber Shandwick continues to build a vast storehouse of information and insights on the fast rising and influential C-suite position.

"As more CCOs report directly to CEOs and face unparalleled challenges ranging from sudden crises to vast shifts in how messages get distributed, our easy-to-read guide for incoming communications professionals helps them hit the ground running," said Leslie Gaines-Ross, Weber Shandwick's chief reputation strategist. "Our new e-book provides invaluable advice from seasoned CCOs on making the most of those first 100 days when any missteps can derail the best of plans."

Weber Shandwick's new e-book provides 12 lessons for a successful early tenure, such as becoming a change agent, preparing for surprises and working with a demoralized staff. The book is based on verbatim quotes from seasoned CCOs in North America, EMEA and Asia Pacific. The book also captures advice on do's and don'ts from CCOs for those newly coming on board.

"With multiple time zones, diverse cultures and 24/7 media, the demands on incoming CCOs are unprecedented. Since the first 100 days can make or break careers, our guide provides an invaluable roadmap to success for CCOs who are depended upon for strategic communications counsel from day one," said Gaines-Ross.

Method

Weber Shandwick invited a select group of CCOs from large-sized companies in North America, EMEA and Asia Pacific during October and November 2009 to participate in an online survey.

About Weber Shandwick

Weber Shandwick is a leading global public relations agency with offices in 76 countries around the world. The firm's success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2009, Weber Shandwick was recognized as PRWeek's inaugural Global Agency Report Card Gold Medal Winner, an 'Agency of the Decade' by Advertising Age, Global Agency of the Year by The Holmes Report, and International Consultancy of the Year by PRWeek UK. The firm has also won numerous 'best place to work' awards around the world including PR News and The Holmes Report. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.