Weber Shandwick Named PR Agency of Record for American Cancer Society

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Apr 16, 2015, 02:30 ET

WASHINGTON, April 16, 2015 /PRNewswire/ -- Weber Shandwick, one of the world's leading global public relations firms, today announced that it has been selected as the strategic communications agency of record by the American Cancer Society, the nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem. After a competitive process, the agency was chosen to support communications efforts about the Society's cancer education and services programs. The 2015 communications work will include many key global initiatives, such as promoting research discoveries, educating people about prevention and detection guidelines for lung, colon, breast and other cancers and the Great American Smokeout.

"We had a very thorough process that included the participation of world-renowned and committed agencies," said Raul Duany, senior vice president of Corporate Communications at the American Cancer Society. "We were most impressed by Weber Shandwick's creativity, bold ideas and breadth of corporate partnerships that will help us drive global engagement to reach more people and help us further our mission to prevent cancer, save lives and diminish suffering from cancer through research, education, advocacy and service."

The firm's role with the American Cancer Society builds on the extensive public health campaign and alliance expertise that Weber Shandwick delivers on behalf of global nonprofits, healthcare associations, government agencies, biopharmaceutical companies, consumer health products and hospitals. The agency's Healthcare practice has led an extensive roster of initiatives focused on a range of diseases, including mental illness, heart disease, cancer, diabetes and HIV/AIDS.

"This mission is personal for us," said Pam Jenkins, president, Powell Tate | Weber Shandwick. "We're passionate about cancer awareness and helping one of the most recognized charities build on a century of leadership in patient support, education, advocacy and research. Cancer is pervasive and touches so many lives. We look forward to partnering with the Society to reduce the burden of this devastating disease."

About the American Cancer Society
The American Cancer Society is a global grassroots force of more than 2.5 million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. We're determined to finish the fight against cancer. We're finding cures as the nation's largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, visit cancer.org.

About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 82 countries. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as an Ad Age A-List Agency in 2014 and 2015, PRWeek's 2015 PR Agency of the Year and The Holmes Report's 2014 Global Agency of the Year. Weber Shandwick and its Prime unit have won a combined 23 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.