Webcast Alert: Cia Hering S/A Announces Second Quarter 2010 Results Webcast

BLUMENAU, Brazil, July 28 /PRNewswire-FirstCall/ -- Cia Hering S/A (BOVESPA: HGTX3) (HERING) announces the following Webcast:

What:  2nd Quarter 2010 Results of Cia Hering S/A.

When:  Friday, July 30, 2010 @ 10:00 AM ET

Where: http://prnewswire.mediatown.com.br/player/?id=378

How:   Live over the Internet -- Simply log on to the web at the address above.

Contact: Cia Hering S/A Investor Relations, +55 (47) 3321-3469, or e- mail, [email protected].

The conference call will be archived at http://www.ciahering.com.br/ir . To access the replay, click on the Investor Relations Section.

About Cia Hering – With a background of 130 years, Hering is one of the largest retail and apparel designers and manufacturers in Brazil. The company has retail activities under three brands: ¨Hering¨, ¨PUC¨ and ¨dzarm.¨. In Brazil, the Company's distribution network is formed by three sales channels: i) owned and franchised stores for Hering and PUC; ii) multibrand retail for Hering, PUC and dzarm. and; iii) Webstores for Hering and PUC. Abroad, Cia Hering exports its own brands to multibrand retail stores as well as franchise stores. On June 30, 2010, it had a store network comprised of 292 Hering Stores, 75 PUC stores in 24 Brazilian states and 15 franchise stores in several countries in Latin America.

SOURCE Cia Hering S/A

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