Wealthfront Opens Its Investment Platform To Enable More Investment Choices For Clients

The company will enable clients to build their own portfolios and edit existing portfolios and is also exploring adding crypto options as well

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Wealthfront

Apr 28, 2021, 11:00 ET

PALO ALTO, Calif., April 28, 2021 /PRNewswire/ -- Today, Wealthfront announced new features for its investment portfolios that will enable clients to invest in a wider range of carefully vetted ETFs and Socially Responsible Investing (SRI) options. The company is also exploring options to enable clients to add crypto to their Wealthfront portfolio. The expanded portfolio features further enhance Wealthfront's investment portfolios, which will continue to allow clients to add the magic of Wealthfront's automated investment services, like rebalancing and tax-loss harvesting, as well as access to the company's fiduciary advice and financial planning tools at no additional cost.

These updates further position Wealthfront as a leading investment platform for young investors who want flexibility with their investments and reassurance they are putting their money in the right place to build long-term wealth.

"This launch opens up an enormous opportunity for Wealthfront," said Dan Carroll, co-founder and Chief Strategy Officer at Wealthfront. "Our current clients alone have over $50 billion in assets linked to Wealthfront sitting in outside brokerages. Adding the ability for them to invest with Wealthfront based on their values and beliefs and apply the benefit of our automation, will enable them to simplify their investment activities and pursue their goals by trusting the management of those assets to us."

Despite recent headlines touting meme stocks and phenomena like $GME, Wealthfront has found that many young investors want a buy-and-hold investment strategy to build wealth for the long term, while preserving flexibility to try out different investments along the way. Most importantly, the majority of young investors want good advice that validates their decisions or shows them better options. As an SEC-registered investment adviser, Wealthfront is an attractive partner because it is legally obligated to provide advice and information that's in its clients' best interest, setting Wealthfront apart from other financial apps that do not have this obligation. Not only will clients get Wealthfront's automation, they will be investing their money with a company that has their best interests at heart and can help them build meaningful wealth, rather than riding the rollercoaster of day trading.

Wealthfront's client-centric approach to investing, along with its new investment options, has attracted the support of big names like NFL linebacker, financial literacy advocate and UPenn adjunct professor, Brandon Copeland. Copeland has been working with Wealthfront throughout the month of April to help people get over the initial inertia and fear associated with investing and financial planning.

"Wealthfront provides a high level of advice and care and is a leader in delivering access to investment opportunities to young and new investors," said Copeland. "I'm happy to help spread the word about a service that can help people build wealth and invest in accordance with their beliefs and values."

In addition to investing in a classic Wealthfront recommended portfolio, starting today clients can build their own portfolio from a list of ETFs carefully vetted by Wealthfront's research team. Two particularly exciting options for clients are Wealthfront's expanded SRI options and the ability to add Wealthfront's US Direct Indexing strategy on its own. Wealthfront plans to continue to build tools that allow clients to further customize their investment portfolios, including the addition of more ETFs and crypto. To open a Wealthfront account, download the app on the App Store or Google Play or visit www.wealthfront.com.

About Wealthfront
Wealthfront integrates banking and investing to make it delightfully easy to grow your wealth. Wealthfront provides a wide range of financial services, like interest checking that offers an ATM/debit card as well as low-cost investment management, one-click loans and free financial planning tools. Wealthfront recently launched the first set of features that make up its Self-Driving Money™ vision to automate your savings plan so you don't need to worry about monitoring accounts and moving money around. Wealthfront was named best account for cash management by NerdWallet and best robo-advisor by both NerdWallet (2019) and Investopedia (2020). To learn more please visit www.wealthfront.com or download the app on the App Store or Google Play.

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SOURCE Wealthfront