Wealthfront Adds Marketing Powerhouse Jaleh Bisharat to Board of Directors

Bisharat brings over 30 years of executive and marketing experience growing startups into enduring consumer brands

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May 12, 2021, 11:00 ET

PALO ALTO, Calif., May 12, 2021 /PRNewswire/ -- Today, Wealthfront announced that marketing executive and entrepreneur Jaleh Bisharat has joined the company's Board of Directors. Bisharat has more than 30 years of experience as a marketing executive working with beloved consumer brands including Amazon, Eventbrite, OpenTable and Upwork. She is also the co-founder and CEO of NakedPoppy, a clean beauty company, and serves on the boards of Novi and Skillshare.

Jaleh Bisharat Joins Wealthfront Board of Directors

Bisharat joins an all-star board to help Wealthfront expand their success as the company for responsible investors. She believes strongly in Wealthfront's technology-driven approach and is excited about supporting the company in their continued growth.

"I couldn't be more thrilled to join Wealthfront's Board of Directors to give more people the peace of mind that comes from knowing their finances are in good hands," said Jaleh. "Wealthfront has an exciting opportunity to not just be the best in their category but to become a brand people can't live without."

Bisharat has been a transformative force for consumer brands throughout her career. She oversaw the rebranding of Amazon that led to the iconic Amazon smile logo, helped OpenTable leapfrog over the competition by prioritizing core markets, and was a key player in Upwork's revolution of the freelancing industry.

"I've been fortunate to see Jaleh's tremendous impact many times throughout my career, so having her expertise on our board is truly exciting," said Wealthfront CEO and co-founder Andy Rachleff. "Her experience advising and growing innovative consumer companies that have transformed their industries will be a huge value add to our business."

Bisharat joins Wealthfront at an exciting time -- the company recently announced a major update to their investment service that allows clients to build a portfolio from scratch and launched the final set of features that make up their Self-Driving Money™ vision. Unlike many fintech apps Wealthfront is helping clients invest responsibly, and Bisharat's experience will be instrumental in bringing this different approach to a wider audience.

About Wealthfront
Wealthfront integrates banking and investing to make it delightfully easy to grow your wealth. They provide all of the financial services you need like interest checking that offers an ATM/debit card as well as low-cost investment management, one-click loans and free financial planning tools. The company recently delivered on its Self-Driving Money™ vision to automate your savings plan so you don't need to worry about monitoring accounts and moving money around. Wealthfront was named best account for cash management by NerdWallet and best robo-advisor by both NerdWallet (2019) and Investopedia (2020). To learn more please visit www.wealthfront.com or download the app on the App Store or Google Play.

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