WealthEngine Announces SmartFundraising(SM) as New Strategy for Analytics & Prospecting

BETHESDA, Md., March 24, 2014 /PRNewswire/ -- WealthEngine, the leading provider of wealth intelligence, prospect research and marketing services for nonprofits, officially released today its new integrated analytics solution, SmartFundraising^SM, to provide nonprofit clients with a powerful, affordable, and actionable solution to drive fundraising results.

Fundraising continues to be complex and challenging to organizations of all sizes. There's more competition, an increasing range of fundraising tactics, and most importantly, an evolving donor database that needs strategic segmentation. SmartFundraising delivers an easy to execute approach for segmenting existing donors and prospects, aligning tactics to the appropriate segments and delivering high potential new prospects.

The new solution is being launched at the Association of Fundraising Professionals Annual Conference in San Antonio, TX this week. 

"Our goal with SmartFundraising was to take away much of the 'heavy lifting' typically associated with fundraising analytics and remove some of the barriers that may have prevented some organizations from taking this approach. SmartFundraising focuses on delivering an actionable plan rather than just presenting data," said Tony Glowacki, CEO & President of WealthEngine. "By focusing on the highest potential donors and aligning tactics to their segmentation, fundraisers will develop a clear strategy that will yield the highest ROI. We are thrilled by the initial response to SmartFundraising and look forward to collaborating with our clients," added Mr. Glowacki.

SmartFundraising is available now from WealthEngine with packages starting at $3,000.

About WealthEngine
WealthEngine™, Inc. is a leading provider of wealth intelligence and marketing services to nonprofit, luxury goods, retail, and financial organizations. The company's unique data-driven approach to analytics, prospecting, and marketing has delivered actionable strategies and measurable results to more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.  

For more information, visit www.wealthengine.com.    

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SOURCE WealthEngine

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