We Know They're Watching, How do we Prove it?

NEW YORK, July 31, 2013 /PRNewswire/ -- Advertisers all want the same thing: customers to engage with their brand. Bill Ketcham from Adspace Networks talks about the challenge new mediums face when proving engagement of "new media" – like the Adspace Digital Mall Network – to traditional ad agencies.

"One of our biggest challenges as a "new medium" (even though our business in its current form  is almost ten years old), is proving to the media planning and client communities that mall visitors engage with our screens, and that they remember the advertising that is shown on them.  The mall environment would appear to be extremely inhospitable to the presentation of video advertising. To the uninitiated, it appears cluttered, busy, distracting-- and visitors "don't stop and watch our screens" (that's true, they don't).  So what is the real story?" Click here to read more on the topic from Mr. Ketcham.

About Adspace Networks, Inc.

Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout  206 Class A malls across the United States, the network consists of 2,824 HD "Smart Screens" in three formats: nine foot "floor mounts" in portrait format, 42 to 63 inch "aerials" in landscape format, and 8-by-14 foot "spectaculars" in landscape format. All Smart Screen displays show programming to enhance the shopping experience which combines a mix of the best sale items in the mall, the hottest seasonal items available, fashion trends and mall events. The network reaches 48 million unique individuals each month (source: Scarborough), and is particularly effective at reaching teens, young adults and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning, digital place-based video advertising industry.

SOURCE Adspace Networks, Inc.