We Have Liftoff: In-House Realty Rebrands Operations as 'Rocket Homes' to Better Align with Sister Companies

Along with a complete rebranding, the company also launched a new home search site to compliment one of the nation's largest real estate agent referral networks

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Rocket Homes

Sep 10, 2018, 10:00 ET

DETROIT, Sept. 10, 2018 /PRNewswire/ -- In-House Realty, a Detroit-based subsidiary of Rock Holdings Inc., the nation's leader in FinTech real estate services, today announced it has rebranded as Rocket Homes.

With its new name, Rocket Homes draws from its heritage and builds on the legacy of its affiliated companies including: Quicken Loans, the nation's largest mortgage lender and home of the revolutionary Rocket Mortgage; and Rocket Loans, a completely-online personal lender with same-day funding.

"For more than a decade, we've worked tirelessly to build one of the country's largest real estate referral networks. Rebranding to Rocket Homes highlights our growth and evolution, as we are continuing to invest in a FinTech-driven future," said Doug Seabolt, CEO of Rocket Homes. "Not only is Rocket Homes infusing technology into the home buying and selling process, we are also partnering with Rocket Mortgage to create a more seamless, streamlined experience for our clients."

As part of the rebranding, Rocket Homes also unveiled a new website that now features powerful home search functionality. The company conducted extensive consumer research to make sure it is providing home buyers and sellers with the information they want most. Along with traditional data like the number of rooms, square footage and price, Rocket Homes also provides neighborhood information including market trends, housing supply and the level of demand for housing in the specific areas consumers are looking to buy or sell in.

The home search feature is currently available to consumers in the company's home state of Michigan. Rocket Homes search will be available in 10 additional states by the end of 2018, and will be rolled out nationwide by mid-2019.

For more than 10 years, In-House Realty's core business has been matching home buyers and sellers with qualified, vetted real estate agents in all 50 states and 3,100 counties in America. The company's partner agent network is one of the largest in the nation, with more than 25,000 agents in virtually every neighborhood throughout the country.

"We started with the simple idea of connecting consumers with the best real estate agents in the business," said Sam Vida, Founder and President of Rocket Homes. "As we grew and received feedback from our clients, we learned how complex and fragmented the real estate process was for them. So we made it our mission to create a simpler, seamless home buying and selling experience by combining: online home search, getting a mortgage and working with a trusted real estate advisor. That's what Rocket Homes is all about."

This is the latest in a string of tech announcements for Rocket Homes parent company Rock Holdings, which has made four FinTech-driven acquisitions in the last two years. Rocket Homes completed the purchase of Toronto-based OpenHouse Realty's technology group and its proprietary technology platform in the first quarter of 2017. In addition, Rock Holdings acquired Los Angeles-based LowerMyBills and ClassesUSA, two of the nation's leading online marketing service providers, in the third quarter of 2017. Most recently, Rocket Homes acquired ForSaleByOwner.com – the country's largest online marketplace focused exclusively on the DIY seller - in May 2018

Rocket Homes is located in the epicenter of Detroit's growing technology landscape, which attracts and supports tech leaders from Silicon Valley and around the world – in addition to local organic startups. This growing list of notable companies includes Microsoft, LinkedIn, Amazon, WeWork, Google, Pinterest, Snapchat, Twitter, Uber and StockX, all of which have recently opened offices in downtown Detroit.

About Rocket Homes

Rocket Homes, formerly known as In-House Realty, manages a Partner Network of more than 25,000 premier real estate agents and has assisted over 500,000 consumers with their home buying and selling needs. All of its Partner Agents are prescreened and demonstrate exceptional client service, knowledge and experience in their local communities. In September 2018, Rocket Homes launched its new website that allows consumers to search for homes, connect with a real estate professional and obtain mortgage approval - creating a seamless, fully integrated home buying and selling experience for consumers. For more information, please visit RocketHomes.com.

SOURCE Rocket Homes