We Can Be Heroes Campaign Launches Text 2 Give Effort at WonderCon

WHAT:  

We Can Be Heroes (www.WeCanBeHeroes.org), DC Entertainment's cause campaign to raise awareness and funds for the hunger crisis in the Horn of Africa, is launching its text 2 give effort at WonderCon 2012. Fans at WonderCon and beyond will have multiple opportunities to donate to the campaign by texting "HEROES" to 80888 to contribute crucially needed funds directly from their phones. DC Entertainment will match up to $1 million in total donations. Attendees will also have access to interactive exhibits to learn more about the campaign and how to get involved.

We Can Be Heroes at WonderCon highlights include:

•  Interactive green screen where attendees can have their campaign superhero picture taken and uploaded to the We Can Be Heroes website
• Giveaway of We Can Be Heroes posters signed by Jim Lee and Geoff Johns via DC Comics WonderCon social media posts (look for updates at the event) and DC Comics panel discussions:
  • Friday at 1pm: DC Comics: All Access
  • Saturday at 1pm: DC Comics: The New 52
  • Sunday at 2pm: DCE: Meet the Publishers

WHY:    

The Horn of Africa is in the midst of the worst hunger crisis in over 60 years. With over 9 million in need of immediate assistance, We Can Be Heroes is the first and largest corporate commitment made to the Horn since the crisis was declared in July 2011. DC Entertainment and Warner Bros. are using their global distribution networks to raise funds and awareness of the crisis. Launching the text 2 give effort at WonderCon, one of the country's best comics and pop culture conventions, leverages DC Entertainment's fan base to engage in the campaign and spread the word.

COMMENT: 

We Can Be Heroes spokespersons will be onsite at WonderCon for interviews and comment on the campaign efforts.

WHEN:       

March 16-18, 2012            

WHERE:      

Anaheim Convention Center, Anaheim, CA – Booth 501   

CONTACTS:

Kelly Osmundson, for We Can Be Heroes

Pamela Mullin, DC Entertainment

(415) 901-0111

917-402-1476

[email protected]

[email protected]