WDIV-TV Local 4 News is #1 at 4pm, 5pm, 6pm and 11pm

DETROIT, April 1 /PRNewswire-FirstCall/ -- WDIV-TV Local 4 News: First at 4 p.m. triumphed over first run editions of Oprah for the first time in the time period of 4-5 p.m., and Local 4 News won handily at 5 p.m., 6 p.m. and 11 p.m. in the March 2010 Nielsen ratings period of the Detroit television market.

In the 4-5 p.m. time period, Local 4 News: First at 4 p.m. anchored by Ruth Spencer garnered a 5.1 household rating (RTG) and a 14 share (SHR).  Following at 4:30 pm., Inside Edition with Deborah Norville earned a 5.2 household rating and a 13 share.  First-run editions of Oprah on WXYZ earned a 4.4 household rating and 11 share, down 8% over the previous year, while Local 4 News: First at 4 p.m. and Inside Edition registered a growth of 27% and 18% respectively in share year to year.  

Local 4 News at 5 p.m. garnered a 6.9 household rating and a 16 share in the 5-6 p.m. time period (compared to WXYZ 5.6 RTG, 13 SHR and WJBK 4.6 RTG, 10 SHR).  Local 4 News at 5 p.m. registered a growth of 7% in household ratings over the previous year.  

In the 6-6:30 p.m. time period, Local 4 News at 6 p.m. finished #1 in household ratings scoring an 8.4 household rating and an 18 share (compared to WXYZ 5.6 RTG, 12 SHR and WJBK 4.1 RTG, 9 SHR).  In addition, Local 4 News at 6 p.m. won in the key demo markets of adults ages 25-54 and women ages 25-54.  This signifies a 13% increase in share over the previous year, while competitor WXYZ is down 8% share year to year.

Local 4 News at 11 p.m., the perennial powerhouse of late news anchored by Carmen Harlan, Devin Scillian, Chuck Gaidica and Bernie Smilovitz, dominated all local newscasts with the highest ratings of news on any station, in any time-period.  In March 2010, Local 4 News at 11 p.m. garnered an 8.7 household rating and a 17 share (compared to WXYZ 5.6 RTG, 11 SHR, WJBK 10p.m. 8.4 RTG, 14 SHR, and WJBK 11pm M-F 5.5 RTG, 10 SHR).  In addition, Local 4 News at 11 p.m. beat the late newscast of all NBC affiliates in the top 10 markets nationwide.

The WDIV programming lineup in other dayparts also fared well.  The Ellen Degeneres Show (10-11 a.m.) was #1 and continues to lead in all key demographics. At 3-4 p.m. time period, Dr. Oz was #2 (2.5 HH RTG, 7 SHR), experiencing an increase of 75% in share for the time period year to year.  And in the time period of 7-8 p.m., Wheel Of Fortune (9.9 HH RTG, 19 SHR) and Jeopardy (8.4 HH RTG, 15 SHR) are the top-rated shows, and continue to experience growth, up 6% in share from the previous year.  The Tonight Show with Jay Leno was also #1 in the 11:35 p.m. time period with a 5.4 household rating and a 13 share, up 17% rating and 18% share over January, the final month of The Tonight Show with Conan O'Brien. (4.6 HH RTG, 11 SHR)

Also in March, ClickOnDetroit.com, WDIV's local and national news, weather, sports and entertainment website, scored over 22.4 million page views, setting an all time record for page views in the month of March.  ClickOnDetroit.com is currently the #1 local media website according to ComScore ratings.

SOURCE WDIV-TV

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