Wayfair Introduces Birch Lane

New Retail Destination Offers Fresh Take on Traditional Home Design

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Mar 26, 2014, 08:00 ET

BOSTON, March 26, 2014 /PRNewswire/ -- Wayfair, retailer of the world's largest selection of home furnishings and decor, today announced the launch of Birch Lane, a new retail destination for classic style and timeless home design. Birch Lane offers a fresh perspective on traditional furnishings and decor to provide shoppers with a new source for inspiration and attainable classic design. Shoppers are invited to explore the new home brand through Wayfair's trusted online shopping experience at www.BirchLane.com or through a print catalog delivered straight to their homes.

Birch Lane Spring Catalog Cover. (PRNewsFoto/Wayfair) (PRNewsFoto/WAYFAIR)

"We are delighted to introduce Birch Lane as the destination where tradition meets inspiration," noted Christiane Lemieux, Wayfair's executive creative director. "The furnishings are made to layer with other finds and favorites to create a well-loved and lived-in look. The classic pieces complement almost any decor and stand the test of time."

Birch Lane debuts today with a hand-picked selection of classic furnishings, lighting, rugs, drapery, bedding, tabletop and decor presented for bedroom, dining room, living room and home office. Shoppers can expect the same exceptional customer service and sophisticated delivery network offered across Wayfair's portfolio of home brands.

"From the refined comfort of the Newton sofa to the classically elegant Carlisle sideboard, every piece in the Birch Lane collection is both welcoming and timeless," added Lemieux. "Our newest home brand brings traditional design and great value together in an entirely new way to help people introduce the looks they love into everyday living."

Follow @BirchLane on Facebook, Pinterest, Instagram and Twitter for more inspiration, comfort and design.

About Wayfair

Wayfair offers a zillion things home – the largest selection of home furnishings and decor across all styles and price points. With an unparalleled selection of more than seven million home items from 12,000 brands, Wayfair helps people find the perfect product at the right price through tailored shopping experiences across its brand portfolio. Wayfair's unparalleled selection and superior customer service coupled with the convenience of online shopping, makes it easier than ever before for shoppers to find exactly what they want for their homes.

The Wayfair family of brands includes:

Wayfair.com, the online destination for all things home
AllModern, the go-to source for original modern design
Birch Lane, a new collection of classic furnishings and timeless home decor
DwellStudio, a design house for fashion-forward modern furnishings
Joss & Main, the members-only retail experience for daily home inspiration and savings

Headquartered in Boston, Massachusetts, Wayfair employs more than 1,600 people in its eight global locations of Boston, New York, Ogden, Utah, Hebron, Kentucky, Galway, Ireland, London, Berlin and Sydney. For more information, visit www.wayfair.com.

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SOURCE Wayfair