Waterford Finds New Home on Boston's Iconic Newbury Street

News provided by

Jan 09, 2015, 04:55 ET

BOSTON, Jan. 9, 2015 /PRNewswire/ -- Today, Waterford, a leading luxury lifestyle brand, will expand its footprint in the Americas with a new boutique on Boston's famed Newbury Street. The store, which will reside at 127-129 Newbury Street on the 2nd floor, is the brand's first stand-alone location to open in recent years and marks the company's focus on high-end giftware, home décor and interiors as it joins beloved neighboring Boston retailers.

"As a contemporary brand steeped in classic heritage, we are excited to call Boston our first home in 20 years and what better place than the renowned Newbury Street," said Pierre de Villemejane, CEO of Waterford. "We look forward to providing another house of luxury for Bostonians to shop in for all occasions.

To commemorate the occasion, Waterford has created exclusive Boston pieces that will only be available for purchase at the new storefront. The pieces include an engraved Waterford Statehouse Oval Vase depicting the historic Massachusetts State House and a Waterford Public Garden Oval Bowl featuring the famed Swan Boats that have navigated the Boston Public Garden's idyllic pond since 1877.

In celebration of the launch, Waterford has partnered with local Boston charity, Artists for Humanity, and will donate 10% of proceeds from sales during the store's grand opening weekend, January 15-January 17. Artists for Humanity was founded in Boston in 1991 and serves to bridge economic, racial and social divisions by providing under-resourced youth with the keys to self-sufficiency through employment in the arts. Original works of art, painted by youth involved in the organization, will be on display during Waterford's grand opening weekend.

About WWRD
WWRD is a leading provider of luxury home and lifestyle products worldwide. WWRD manufactures, distributes and sells well-recognized brands including Waterford, Wedgwood, Royal Doulton, Royal Albert and Rogaska. WWRD maintains unique licensing arrangements with some of the most high-profile designers and innovators in the home and lifestyle market, including Vera Wang, Jasper Conran, Monique Lhuillier, John Rocha, Gordon Ramsay, Donna Hay, Jo Sampson and Miranda Kerr. WWRD products are distributed through premium department stores and independent retailers and wholesalers around the world, including the United States, the United Kingdom, Japan, China, Taiwan, Korea, Canada, Australia and Ireland. The company employs 3,800 people worldwide. WWRD is the proud holder of the Royal Warrants by Appointment for tableware and giftware to Her Majesty The Queen for Wedgwood, and to His Royal Highness The Prince of Wales and Her Majesty The Queen for Royal Doulton. For more information on the WWRD Portfolio, please visit www.wwrd.com.