Water Purifier Market Value to Reach US$ 100,614 Mn by 2027

LOS ANGELES, June 18, 2020 /PRNewswire/ -- The global water purifier market value is anticipated to reach of around US$ 100,614.6 Mn by 2027, growing at a CAGR of 7.8% over forecast period 2020 to 2027.

The water purifier is a device used to clean water by removing impurities and contaminants from it. These purifiers work on the water purification process and are available in portable and non-portable forms. The market is particularly gaining growth on account of increasing waterborne diseases across the globe.

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The water purifier market is segmented on the basis of technology, distribution channel, portability, and end-user. By Technology, the market is divided into UV, RO, Gravity Based, and Others. Based on the distribution channel, the market is divided into retail sales, direct sales, and online. On the basis of portability, the market is bifurcated into portable, and non-portable. On the basis of end-user, the market is divided into industrial, commercial, and residential.

By technology, reverse osmosis (RO) segment is leading the market growth. The benefits associated with the RO technology and easy availability by RO purifiers in the market are driving the market value. Тhіѕ RO technology is bеѕt ѕuіtаblе to trеаt hаrd wаtеr аnd соnvеrt hаrd wаtеr tо ѕwееt, ѕоft wаtеr uѕіng RО mеmbrаnе is the factor supporting the segmental market growth.

By distribution channel, the retail sales segment accounted for the major share in 2019 in terms of value. The higher affinity of consumers toward physical stores because these are perceived to be safe by consumers, as well as allow them to try the product before purchase, is supporting the segmental growth. The retail stores have the added advantage of immediate gratification is further favoring the market value.

The residential segment by end-user is accounted for the major share in the global market. The rising awareness among consumers about the purified water is primarily supporting the market value. The rising focus of manufacturers to attract consumers by maximum possible ways of advertisement is further supporting the segment market value.

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In 2019, Asia Pacific held the major share of the global water purifier market. The major economies of the region including China and India are majorly contributing to the regional market value. The increasing disposable income, rising awareness towards healthy consumption habits among the consumers is supporting the regional market value. The presence of major manufacturers and advanced technology solutions in the regional market is further accelerating the market value.

Some of the leading competitors are A. O. Smith Corporation (Aquasana Inc.), Amway Corporation, Best Water Technology, Eureka Forbes Limited, Halo Source Inc., Kent Ro System Ltd., LG Electronics, Panasonic Corporation, Suez Water Technologies & Solutions (SUEZ), and Tata Chemicals Ltd. Water Purifier companies have announced mergers and acquisitions to expand their position in the Water Purifier industry. Major players are also moving into new regions or advanced technologies.

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Some of the key observations regarding water purifier industry include:

• A.O. Smith Corporation is focusing on acquisitions for its business expansion. The company has acquired a water treatment solutions provider, Water-Right, Inc. in April 2019. Water-Right, Inc. is a Wisconsin-based water treatment company. The company has also acquired an Ohio-based water filtration solution company, Hague Quality Water International in September 2017.
• BWT AG partnered with Just a Drop in January 2019 to provide clean and safe water to people across the globe. The partnership with Just a Drop has created a borehole well in the village of Kasosa in Zambia, which is providing safe water to the 250 villagers.
• Brita GmbH is focusing on geographical expansion through acquisitions as a result, the company, has acquired BV Aqua A/S in February 2019. BV Aqua A/S is a Denmark-based company specialized in providing water treatment solutions. Following this acquisition, the company is expected to serve BRITA B2B customers in the HORECA sector in Sweden, Denmark, and Norway.
• Kaz USA, Inc. has introduced PUR 18-Cup Ultimate Dispenser with Lead Reduction, PUR Advanced Faucet Filtration System, and PUR 11-Cup Ultimate Pitcher Filtration System with Lead Reduction in 2017. The company is focused on product portfolio expansion and has made its step further with these new products.

Market Segmentation

Market By Technology

• UV
• RO
• Gravity Based
• Others

Market By Distribution Channel

• Retail Sales
• Direct Sales
• Online

Market By Portability

• Portable
• Non-portable

Market By End User

• Industrial
• Commercial 
• Residential 

Market By Geography

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa

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