Warner Bros. Consumer Products Launches New Merchandise Line Based On DC Comics 1960's Batman Classic Television Series

BURBANK, Calif., March 22, 2013 /PRNewswire/ -- Holy Merchandise, Batman!!  Warner Bros. Consumer Products (WBCP) officially launched the highly anticipated Batman Classic Television Series licensing program, inspired by the classic DC Comics 1960's Batman television show, last night at an exclusive event co-hosted with Junk Food Clothing at the famed comic store mecca Meltdown Comics in Hollywood. Leading the impressive roster of licensees supporting the program, Junk Food Clothing, celebrity-favored designer of fashionable t-shirts, unveiled its capsule collection which includes a range of men's and women's t-shirts featuring live-action imagery and inspired graphics from the show. The exclusive apparel collection is available at Meltdown Comics or www.junkfoodclothing.com.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/50254-warner-bros-consumer-products-junk-food-clothing-batman-product-launch

(Photo: http://photos.prnewswire.com/prnh/20130322/MM80364 )

Summoned by the Bat-Signal onto the black carpet was the classic Batman, the Bright Knight himself, Adam West, one of the most celebrated Caped Crusaders and star of the classic television series, along with celebrity Batman fans including DC Entertainment Co-Publisher Jim Lee, musician Chris Daughtry, 90210's Rumer Willis, Splash's Katherine Webb, The Neighbors' Tim Jo, The Walking Dead's Steven Yeun, Arrow's Colin Donnell, The Bold and the Beautiful's Antonio Sabato, Jr., The Twilight Saga's BooBoo Stewart, The Office's Melora Hardin, Baby Daddy's Chelsea Kane, Haven's Kate Kelton, graffiti artist David Choe, KROQ's Ralph Garman, Glee's Josh Sussman, Shrek's (Broadway adaption) Stephen Kramer Glickman and celebrity DJ Caroline D'Amore kept the crowd going as she set the tone for the event.     

"There are so many great and varied iterations of Batman over the storied history and it's exciting to see a product line, the likes of which we haven't seen in decades, brought to life for both long-time fans of the Batman Classic TV Series as well as for a new generation of fans," said Brad Globe, president, Warner Bros. Consumer Products.  "We are proud of our partnership with Junk Food and the incredible roster of partners including Mattel, Rubie's Costumes, Mezco, New Era and so many more, who have re-created the characters and creative elements that made the legendary show a pop-culture phenomenon."

"This TV series introduced a whole new generation to Batman and I am so proud to have been a part of that phenomenon.  Events like this remind us all of the legacy of the show and its staying power for generations to come; and it's fun to play Batman," said Adam West. 

The new licensing and merchandising program brings to life some of the most celebrated elements of the 1960's Batman Classic Television Series, including the dynamic duo of Batman and Robin as well as an arsenal of archenemies such as The Penguin, The Joker and The Riddler, as well as Batman's famous high-tech gadgetry and, of course, the Batmobile.

On display during the event, guests received a first-hand look at new products inspired by the television series, including the Mattel 2013 San Diego Comic-Con Exclusive – a six-inch Figure Batusi Batman from the BATMAN™ Classic TV Series line.  Mattel also showcased its line-up of never-before-seen six-inch Figure of The Joker, along with the six-inch Figure Assortment of Batman, Robin, The Riddler, The Penguin, Surfing Batman and a collector's BATMAN™ Classic TV Series Batmobile, as well as the Mattel® vintage-styled Batman Ken® and Catwoman Barbie® Doll.  Other partners showcasing product at the event included Rubie's Costume Co. with their deluxe Batgirl, The Riddler and Catwoman costumes for adults; Mezco with Batman and Robin – in their signature Batmobile, along with The Joker and The Riddler Mez-itz mini-figures; CSS Industries with gift-tags and stationery; and Mead's 2014 wall calendar inspired by the show.  New Era also offered three new, limited-edition caps inspired by the Batman Classic Television Series and available exclusively at Meltdown Comics.

Comic book fans also got a special treat when DC Entertainment unveiled art for its all-new digital comic book series BATMAN '66, launching in summer 2013.  Inspired by the classic TV series, the digital comic book features many fan-favorite characters like Catwoman, The Riddler, The Joker and, of course, the dynamic duo of Batman and Robin. Written by Jeff Parker, the series will feature cover art by Michael Allred and the first issue will be drawn by Eisner Award winner Jonathan Case. BATMAN '66 will also be collected and available for sale in monthly print issues.

"The juxtaposition of offering a retro BATMAN '66 comic as a current and modern digital first title is fun," stated DC Entertainment President, Diane Nelson.  "DC Entertainment is the most prolific producer of digital first comics and, as we work to create new and compelling content, this is a great way to also preserve the legacy of our characters.  It's exciting to roll out the new BATMAN '66 comic as part of this bigger initiative with our Warner Bros Consumer Product partners."

Artifacts from the original Batman Classic TV Series were featured during the event, including the original iconic Batmobile, as well as authentic pieces from Comisar Collection that provided the "Robin" costume as worn by actor Burt Ward, the original Bat-Shield that Batman and Robin frequently used to protect themselves from their foes, the Bat-Phone from the Batmobile and the Bat-O-Rang prop used by Robin throughout the series. In addition, guests had the opportunity to hang out in a replica of the famous Batcave as depicted in the classic television series.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Junk Food Clothing
Junk Food came onto the scene in 1998 as the original vintage t-shirt company, creating and forever changing the premium t-shirt market.  Known for its soft, comfy fabrics and witty art, Junk Food is a celebrity favorite carried throughout the top stores throughout the world.  Also a licensing powerhouse, Junk Food has distribution rights to over 800 pop-culture properties across multiple categories including rock & roll, characters, movies, sports, and foods. The brand continues to pave the way for innovation in the fashion industry. From recently launching their first retail stores as QR code walls to creating the first ever t-shirt allowing consumers to register to vote by scanning the graphic with their smartphones, Junk Food is revolutionizing the use of technology in fashion and culture; www.junkfoodclothing.com, www.facebook.com/junkfoodclothing.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner.  DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.  In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes—a giving campaign featuring the iconic Justice League super heroes—to raise awareness and funds to fight the hunger crisis in the Horn of Africa.

BATMAN and all related characters and elements are trademarks of and © DC Comics.
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SOURCE Warner Bros. Consumer Products

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