Walt & Company Named U.S. Public Relations Agency of Record for Actions Semiconductor

CAMPBELL, Calif., April 15, 2014 /PRNewswire/ -- Walt & Company, an award-winning tech PR and social media agency, today announced it has been chosen by Actions Semiconductor Co, Ltd. as its U.S. public relations Agency of Record. In addition, Walt & Company's Chinese affiliate agency, ProEXPO, has been named the public relations Agency of Record in China.

Headquartered in Zhuhai, China, Actions Semiconductor is one of China's leading fabless semiconductor companies that provides comprehensive multimedia and mobile Internet system-on-a-chip (SoC) solutions for portable consumer electronic devices.

Walt & Company is providing Actions Semiconductor with a comprehensive public relations program designed to communicate the benefits and advantages of its products and solutions for mobile consumer electronics and entertainment system developers in the U.S.  Walt & Company will work closely with ProEXPO in China – a leading technology branding, SEO and public relations firm – to drive Actions' global communications initiatives.  

"Walt & Company and ProExpo's combined experience launching, positioning and promoting advanced solutions for consumer electronics providers made them a great fit for Actions' expanding global marketing operations," said Dr. Zhenyu Zhou, chief executive officer, Actions Semiconductor. "Ensuring that engineers and executives within the global consumer electronics industry understand Actions' unique approach is critical to the company's ongoing success."

"We're extremely pleased to be working with Actions Semiconductor as it expands its communications profile within the U.S. consumer electronics and entertainment industries," said Robert Walt, president of Walt & Company. "I believe that Actions' technology leadership and marketplace innovation offers tremendous opportunities for designers and manufacturers of a wide range of existing and next generation mobile electronics devices."

About Actions Semiconductor
Actions Semiconductor products include SoCs, firmware, software, solution development kits, as well as detailed specifications of other required components. Actions Semiconductor also provides total product and technology solutions that allow customers to quickly introduce new portable consumer electronics to the mass market in a cost effective way. The company is headquartered in Zhuhai, China, with offices in Shanghai and Shenzhen. For more information, please visit the Actions Semiconductor website at http://www.actions-semi.com.

About ProEXPO
Focused exclusively on the electronics market, ProEXPO has built its reputation in China as one of the country's leading branding, public relations and SEO agencies. It works closely with its clients to develop programs targeted to both domestic and global markets. For more information, please visit the ProEXPO website at http://www.proexpocn.com.

About Walt & Company – Tech PR and Social Media
Founded in 1991, Walt & Company specializes in developing tech PR and social media programs and campaigns that advance its clients' marketing and corporate agendas by generating actionable awareness in all influential formats and forums. When it comes to building corporate credibility, product awareness and brand recognition, Walt & Company has its clients covered. For further information, visit www.walt.com.

SOURCE Walt & Company