NEW YORK, May 23, 2016 /PRNewswire/ -- WallFlower, an All-American Juniors lifestyle brand, today announces they have teamed up with new licensing partners to expand their offering. The launch of hosiery with partner, The Gina Group and Loungehouse for intimates and sleepwear will launch for Fall 2016. In addition, footwear with The Gina Group and Eyewear with Pan Oceanic will launch in Spring 2017.
These brand extensions will provide new ways to engage with loyal consumers and are the perfect complement to their established jewelry, watches and handbag lines with existing partners Carole Inc., Xtreme Time, and The Betesh Group respectively. WallFlower will also launch its sister brand, WallFlower Girl, with Star Ride Kids as a licensing partner. The girls fashion sportswear collection will launch at select retailers for back-to-school 2016.
"We are humbled to be collaborating with leaders of industry in marketing new categories for the WallFlower brand," says Nathan C. Mamiye, President of WallFlower. "As we expand the WallFlower offering, we are learning the importance of presenting in unison, and the emphasis lifestyle merchandising brings to the selling floor. Our current retailer partners have been nothing but supportive and our licensee partners understand that we need to deliver brand appropriate product at a great value."
"We are thrilled to team up with WallFlower in designing fresh looks to complement their junior business and provide their customer with the same aesthetic integrity we have stayed true to for our other brands," says President and CEO Edmond Harary.
Be sure to follow WallFlower Jeans on social media at @WallFlowerJeans (Facebook and Twitter) and @wallflower (Instagram) for updates as the brand will be announcing their new ambassador this June.
About WallFlower
WallFlower, a wholly owned brand of Mamiye Brothers, is a lifestyle brand that provides stylish looks from head-to-toe at an exceptional value. The brand offers denim in both a variety of fits and washes as well as tops, bottoms, skirts, dresses and outerwear. WallFlower is rooted in quality and comfort while delivering fresh, fun styles through a culture of innovation. WallFlower is available at most major department and specialty stores as well as online at www.wallflowerjeans.com.
For more licensing information, contact [email protected]
About Mamiye Brothers
Mamiye Brothers is America's premier designer, manufacturer and marketer of Children's, Junior, and Missy fashion apparel brands. Established in 1947, Mamiye is known for its outstanding reputation for product quality and consistency, corporate integrity, fashion sense and keen management. Supported by a team of skilled professionals, Mamiye Brothers manages a comprehensive portfolio of the most renowned and sought after evergreen global brands. A complete list of brands and company overview can be found at www.mamiye.com.
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SOURCE WallFlower
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