Walker releases study, The Value of Making it Easy, at B-to-B Customer Experience Summit

SCOTTSDALE, Ariz., April 30, 2014 /PRNewswire/ -- Walker Information released a study, The Value of Making it Easy: How B-to-B firms prosper by improving customer ease of doing business, at the B-to-B Customer Experience Summit in Scottsdale, Ariz.

This study explores a top business priority of customer experience professionals, "ease of doing business," and will guide customer experience leaders to be the catalyst for change in streamlining procedures and simplifying processes.

Some of the findings include:

• Eighty percent of companies surveyed say B-to-B organizations are focused on improving ease of doing business, but only 57 percent say they are effective at making it easier for customers to do business.
• There's a big payoff for customers and companies to simplify the customer experience. There is evidence that customers make important purchase decisions based on how easy it is to work with companies. What's more, companies can realize significant cost savings by aligning with customer needs.
• Consumer experiences are shaping the expectations of B-to-B companies. Seventy-seven percent of buyers indicate that their consumer experiences influence their expectations as a B-to-B customer.

The second annual B-to-B Customer Experience Summit runs from April 29 to May 1, at the Arizona Biltmore Hotel in Scottsdale, Ariz. Customer experience professionals from market-leading companies around the world are attending the CX Summit. The three-day event features education and content, including keynotes from NFL veteran end ESPN analyst Jeff Saturday, Cisco Systems Vice President Joe Pinto, Welch Allyn CEO and President Steve Meyer, and National Public Radio science correspondent Shankar Vedantam.

Hosted by customer intelligence consulting firm Walker Information, the B-to-B CX Summit is focused on the latest and best customer strategies for business to business companies, and helps companies go beyond customer listening to become more intelligent about their customers and drive business success.

To learn more about The Value of Making it Easy, and to receive a copy please contact Brianne Mullally at [email protected].

About Walker Information
Walker is a consulting firm specializing in customer intelligence. Helping businesses for more than 70 years, Walker's diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world's most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

SOURCE Walker Information