Walker releases report, The Optimized CX System, at B-to-B Customer Experience Summit

SEATTLE, May 20, 2015 /PRNewswire/ -- Walker Information released the report, The Optimized CX System, on the final day of the B-to-B Customer Experience Summit in Seattle, Wash.

This report unveils a new and better approach to customer experiences that leverages what currently works and overcomes the inadequacies that exist. The Optimized CX System is more forward-focused and designed to optimize key customer experiences.

The report and approach discusses how it's time for B-to-B customer experience professionals to embrace new methods that create value for their customers and their firms, and improve the experiences customers have with the products, people, and processes they encounter. This includes reducing the reliance on surveys and taking advantage of evolving analytic techniques.

The Optimized CX System is a comprehensive approach that leverages multiple tools and resources to better identify, address, and improve customer experiences. While it leverages some of the tools used today, it is less focused on the mechanics of traditional customer experience management programs and is more focused on systems that will prompt action and create business impact.

To learn more about this approach and download the report, go to http://www.walkerinfo.com/optimizedcx.asp.

About the B-to-B CX Summit
Hosted by customer strategy consulting firm Walker Information, the B-to-B CX Summit is focused on the latest and best customer strategies for business to business companies, and helps companies go beyond customer listening to become more intelligent about their customers and drive business success. www.walkercxsummit.com

About Walker Information
Walker is a consulting firm specializing in customer experience. Helping businesses for 75 years, Walker's diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world's most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com

SOURCE Walker Information

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