Walgreens Collaborates with The Challenged Application to Drive Video Reach and Engagement

NEW YORK, June 9, 2015 /PRNewswire/ -- Walgreens, the nation's largest drugstore chain, is collaborating with the new social competition app, Challenged, to bring summer beauty tips to life. Similar to the idea behind last year's viral Ice Bucket Challenge, the Challenged platform delivers a seamless social challenge creation and fulfillment experience that unites socially-activated users, celebrity influencers like Nash Grier, Lele Pons and Cameron Dallas, as well as charities to drive healthy competition and positive social change – all from one destination.

Users joining the app today will find it already populated with a challenge from Walgreens, which tasks users to bring their best summer beauty tip to life in a 12-second video using either CIRCA Beauty or Nonie Creme Colour Prevails products available exclusively at Walgreens. Beauty expert Lauria Locsmondy of the Walgreens Social and Content creative team will judge the Top 3 "viewed" Beauty Challenge videos submitted based on the criteria below:

1) Use of CIRCA and/or Colour Prevails items as primary component of the look (requirement of contest)
2) Clear steps to achieve the look
3) Summer-relevant look

The top submission chosen will win an assorted prize of the best-selling products from the two beauty lines. The 30-day video challenge will run from June 9 through July 8 with the official Walgreens beauty challenge hashtag: #BeautyChallengeContest

"Video continues to be a compelling way to tell a great story. Today, more than ever, user-generated content inspires action and connects brands with customers," said Adam Kmiec, Senior Director of Mobile, Social and Content Marketing for Walgreens. "We believe the Challenged collaboration will be an effective and unique approach to reaching a key consumer audience and driving omni-channel conversions."

Currently available for iOS, the Challenged app lets individuals and organizations start their own social media challenges, or engage with brands and influencers to compete for prizes and benefit charities. Social-based competition can now be supported by a robust platform that dramatically simplifies challenge management and takes away distraction from the challenge content itself.

Challenged is available for free in the iTunes App Store. For more information, visit www.challengedapp.com.

About Walgreens

Walgreens (www.walgreens.com), the nation's largest drugstore chain, constitutes the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 8 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,232 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens digital business includes Walgreens.com, drugstore.com, Beauty.com, SkinStore.com and VisionDirect.com. Walgreens also manages more than 400 Healthcare Clinic and provider practice locations around the country.

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SOURCE Walgreens

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