Wahl Launches New Website To Help Guys Look Good

New how-to website fills need for one-stop grooming for all things hair and facial hair

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Mar 03, 2014, 10:05 ET

STERLING, Ill., March 3, 2014 /PRNewswire/ -- Wahl, the inventor of the electric clipper, and world-wide leader in men's grooming tools, has launched the first of its kind website dedicated to men's grooming. The new site wahlgrooming.com was designed for real guys looking for a complete resource of new hair or facial hair styles, combined with how-to tips to achieve the look. The new one-stop grooming destination supports today's modern total-grooming routine in which more guys are sporting facial hair and cutting their hair at home. The site, which features a library of styles, instructional videos and expert tips, also supports what research from Wahl suggests guys really want—help in the grooming department.

The new wahlgrooming.com website helps guys look their best. (PRNewsFoto/Wahl Clipper Corporation) (PRNewsFoto/WAHL CLIPPER CORPORATION)

(Photo: http://photos.prnewswire.com/prnh/20140303/CG74817)

(Logo: http://photos.prnewswire.com/prnh/20120425/CG93815LOGO)

"Men's grooming is evolving and Wahl is evolving with it," says Steve Yde, director of marketing for Wahl. "Grooming used to be just about the face, but growing interest in multi-purpose grooming devices and hair clippers suggests guys are now thinking bigger picture when it comes to keeping up appearances. Through wahlgrooming.com, we're supporting this new expanded grooming routine by offering guys one place to find, achieve and maintain a variety of hair and facial hair styles."

Accommodating the new 'groo-tine'

Cutting hair at home, once considered a family affair, is now more of a guy thing as research from Wahl reveals. Today, more than eight out of 10 home haircuts are performed on men, which is why Wahl designed its new grooming site to help those who cut get the job done right. The online resource reflects Wahl's mantra Real Grooming for Real Guys. It provides guys with full complement of achievable hairstyles, supported by demonstration videos, and how-to instructions. Styles range from classic looks, such as the buzz cut and brush cut, to the more modern fade and peaked cuts. The section also includes Haircuts 101, an informational guide that covers the basics of haircutting, from guide combs to clipper techniques.

Those looking for facial hair will find that Wahl's new grooming destination covers the gamut on mustaches, beards, goatees and even sideburns. Like the haircuts section, it includes step-by-step advice, and recommendations on products to achieve these looks. The comprehensive library of more than 40 facial hair styles includes everything from the full beard all the way down to the modernly stylish stubble look. Those seeking something around or above the mouth can choose from the classically popular Goatee, the hipster-chic Handle Bar Mustache, or a cool Soul Patch.

The site is also a destination for grooming news and promotions in the world of Wahl Grooming. From the Wahl Man of the Year contest, Cuts for a Cause, and Face the Day Tour to new campaigns, stunts and studies, the site gives guys the opportunity to get informed and involved.

Wahl's new grooming website was designed and developed by HY Connect—an integrated marketing and communications agency with locations in Chicago and Milwaukee.

To learn more, visit wahlgrooming.com. Follow Wahl on Facebook and Twitter.

About WAHL

Wahl Clipper Corporation, based in Sterling, Ill., is a worldwide leader in the manufacturing of products for consumer personal care professional beauty and barber/salon trade, and animal grooming. For more information, visit wahl.com.

SOURCE Wahl Clipper Corporation