Vu1 Director William B. Smith Elected Vu1 Chairman

NEW YORK, Jan. 26, 2011 /PRNewswire/ -- Vu1 Corporation (OTC Bulletin Board: VUOC), a developer and manufacturer of mercury-free, energy-efficient, general illumination lighting technology, today announced that William B. Smith, who became a Director of Vu1 in 2010, has been elected to serve as the Chairman of the Board.  Former Chairman Duncan Troy will continue to serve on Vu1's Board of Directors. Vu1 Directors Richard Herring and R. Gale Sellers have each decided to step down as Directors to focus on other endeavors.  Mr. Herring will continue to serve the Company in a consulting role.

Mr. Smith is Founder and Chief Executive Officer of Smith Asset Management, Inc., SAM Advisors LLC, and SAM Capital Partners, LLC.  He began his career on Wall Street in 1991, working for various investment banks, and founded Smith Asset Management, Inc. in 1997.

"Vu1 has made significant progress over the past six months with a number of key milestones achieved, such as the achievement of product certification and its first retail and commercial orders and I would like to thank Duncan for leading the Company through this important transition period to commercialization and to our entire board of directors for their many contributions over the years," commented William B. Smith, Chairman. "I believe that Vu1's Electron Stimulated Luminescence™ (ESL) technology is a genuinely disruptive technology with the potential to set a new global standard in energy efficient lighting. I look forward to working with the Vu1 team to drive further market awareness of and demand for our unique ESL technology and to create and realize value for all of Vu1's stakeholders."

"I share Bill's passion for Vu1's technology and our mission as a Company, namely to fundamentally change the landscape of lighting technology. We believe that Vu1 has a real and timely opportunity to completely reshape and to raise consumers' expectations of the possibilities for energy-efficient lighting," commented Philip Styles, President and CEO.  "Vu1 is able to meet consumers' desires for clean, affordable, energy-efficient lighting without compromising on light quality or functionality. In addition to Vu1's currently available R30 ESL bulb, we look forward to rolling out additional products, such as the classic Edisonian or 'A'-type bulb, to meet consumers' every need for energy efficient lighting."

About Vu1 Corporation

New York City-based Vu1 Corporation is dedicated to applying its technology to produce energy efficient, environmentally friendly lighting solutions worldwide. Vu1 has developed a new, energy efficient light bulb to provide the consumer market with the first affordable, non-toxic light bulb with features consumers are demanding and not receiving from existing products. Learn more about Vu1 at www.Vu1.com. For the latest news, find Vu1 on Facebook and follow us on Twitter.

For investor inquiries please contact Ian Bailey at (212) 359-9587 or Michael Polyviou at (913) 789-9978. For product enquiries please contact: Integrated Sales Solutions at (678) 385-5385.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release includes forward-looking statements including, but not limited to, our ability to obtain the necessary funding required for our operations, the future demonstration and commercial availability of our light bulb, timing for bulb production and sales, manufacturing capability of our facility, future interest of channel partners and distributors, our strategic planning and business development plans, future applications of the technology, the viability, pricing and acceptance of our products in the market.. These forward-looking statements are subject to a number of risks and uncertainties that may cause actual results to differ materially from those described in the forward-looking statements. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend"  and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company's ability to control, as well as the risks and other factors set forth in our periodic filings with the U.S. Securities and Exchange Commission (including our Form 10-K for the year ended December 31, 2009 and our other periodic reports as filed from time to time).

SOURCE Vu1