VTech® Unveils Innovative New Collection At 2015 North American International Toy Fair®

Exciting New Category Introductions and Brand Extensions for Award-Winning Product Lines

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Feb 14, 2015, 08:00 ET

NEW YORK, Feb. 14, 2015 /PRNewswire/ -- VTech® (www.vtechkids.com), a world leader in age-appropriate and developmental stage-based electronic learning products for children, today revealed its new lineup at the 2015 North American International Toy Fair®. In addition to expanding its Baby, Infant and Preschool lines with engaging learning products, exciting new introductions include the Kidizoom® Action Cam, a durable, affordable video camera bringing the latest adult tech to kids; Flipsies, a truly innovative play experience for girls that combines interactive role play with traditional collectible dolls and playsets; and Go! Go! Smart Friends®, an extension of the award-winning Go! Go! Smart Wheels® and Go! Go! Smart Animals® lines.

VTECH(R) UNVEILS INNOVATIVE NEW COLLECTION AT 2015 NORTH AMERICAN INTERNATIONAL TOY FAIR(R)

"We are thrilled to introduce our newest collection of products that combine technology with learning and fun," said William To, President, VTech Electronics North America. "We remain dedicated to introducing engaging products that enrich children's development and are at the forefront of innovation."

VTech's 2015 range of new introductions include:

Kidizoom® Action Cam
VTech is bringing parents' technology to a new generation of active kids with the introduction of the multi-function Kidizoom Action Cam. Following the huge success of the Kidizoom® Smartwatch, one of the hottest tech toys of 2014, the Kidizoom Action Cam allows kids to play and capture their adventures with videos and photos on-the-go. The Kidizoom Action Cam features a robust, durable design and comes complete with mounts for attaching to a bike, skateboard or scooter, plus a waterproof case, all at an affordable price, making it an exceptional alternative to an expensive adult action camera.

Flipsies
Combining technology and innovation, Flipsies is a new line that encourages girls to dream big and offers endless ways to play. With unique features such as 2-in-1 play, lights, sounds, music and interactive components, Flipsies not only strengthen the play experience, but capture a child's imagination. Developed for young girls who have big aspirations, Flipsies dolls and playsets offer an exceptional interactive experience beyond traditional role play. Eight introductory themes encourage girls to dream to be anything they want to be, whether it's a doctor, marine biologist, teacher or even a princess. Transformation features and electronic interactions between the characters and playsets enhance the play value and allow girls to imagine living out their dreams. Every Flipsies doll and playset offers both real world and dream world modes, with interactive technology that elicits unique phrases from the Flipsies dolls to stimulate fun, imaginative role play. Each Flipsies doll includes two outfits and two wigs, plus other accessories to help her dream become a reality. Anchored by Sandy's House & Ocean Cruiser, a beautiful 2-in-1 interactive house that magically transforms into a luxury ocean cruiser, the introductory product line features 18 offerings.

Baby, Infant and Preschool
Nearly 30 exciting new Baby, Infant and Preschool products are on display at Toy Fair, rounding out VTech's extensive collection to more than 100 innovative learning products that enrich children's development. The new lines feature bright colors, cute characters, flashing lights and fun sounds and songs while delivering the developmental benefits appropriate for each child's age and stage.

The expanded Baby line features the Lil' Critters Soothing Starlight Hippo™, an adorable musical hippo that projects a vibrant starry night sky onto the ceiling, as well as the Lil' Critters Roll & Discover Ball™, Lil' Critters Spin & Discover Ferris Wheel™ and Lil' Critters Moosical Beads™. New infant products include the Sit-to-Stand Ultimate Alphabet Train™, an engrossing grow-with-me toy packed with features that promote language development, build fine motor skills and support role-play fun, and the adorable Spin & Learn Ball Tower™, that will keep little hands busy as they drop balls into the tower, turn the knob and press buttons for learning fun. Little preschool learners will be entertained and inspired as they build their vocabulary, learn about counting and explore their creativity with the Write & Learn Creative Center™, Count & Learn Alphabet Bus™ and Spinning Lights Learning Hippo™.

Go! Go! Smart Family
VTech is maximizing toddler fun with the expansion of its award-winning Go! Go! Smart family, including extensions to the Wheels and Animals lines, and introducing Go! Go! Smart Friends. Infusing technological innovation into established play patterns to enhance a child's overall play experience is at the heart of the Go! Go! Smart line. The extensive product lines feature nearly 75 different playsets, accessories, animals, vehicles and figures.

For the first time, the growing collection of Go! Go! Smart Wheels includes remote control vehicles and advanced mechanical play. The massive Go! Go! Smart Wheels Ultimate RC Speedway™ comes with an RC SmartPoint® Racer and a chunky remote with simple buttons, made just for little hands, giving kids more ways to play and adding even more play value to the line. The speedway joins the existing Go! Go! Smart Wheels collection, giving kids more than 35 playsets and vehicles to connect and expand the world, truly unleashing a child's creativity.

The expanded Go! Go! Smart Animals line includes fun new playsets such as the Grow & Learn Farm™, featuring SmartPoint® locations that work with every SmartPoint animal and vehicle. As an animal or vehicle is rolled over the playset's various SmartPoints, it will flash and play phrases, fun sounds, short tunes or sing-along songs. New additions to the Go! Go! Smart Animals collection brings the total number of playsets and animals to more than 20.

Go! Go! Smart Friends combines the traditional role-play and modern technology found in Go! Go! Smart Wheels and Go! Go! Smart Animals with unique characters packed with personality. The collection features special MagicPoint^™ technology that brings the characters and playsets to life with lights, sounds, music and motion, while delivering manipulative play features and charming details, giving children a comprehensive, multi-faceted play experience. In addition, the Go! Go! Smart Friends Busy Sounds Discovery Home^™ includes VTech's innovative MagicChat™ feature which allows two figures to chat and sing songs together (additional figure sold separately). Go! Go! Smart Friends features a line-up of 16 playsets and characters, now available in wide distribution.

For more information about VTech's new products, please visit www.vtechkids.com/press.

About VTech®
VTech^® is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products such as the InnoTab^® MAX, VTech's first children's tablet with Android^™ learning content, Kidizoom^® Smartwatch, the first smartwatch for kids with a built-in camera, InnoTab^® 3S, MobiGo^®, V.Reader^® and V.Smile^®. The Learning Lodge^®, VTech's comprehensive app store, features a robust library of more than 800 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 24 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech's position as a learning authority, the company's Expert Panel, with esteemed experts in reading, language arts, science, math, and child development, consult on new product introductions and Learning Lodge content.

VTech Electronics North America, LLC is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally. VTech is the global leader in electronic learning products from infancy to preschool.

For more information on VTech's additional product lines, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.

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