VTech® Go! Go! Smart Friends® Busy Sounds Discovery Home™ Earns PAL Award

Infant/Toddler Playset Honored as Top Developmental Toy

News provided by

May 29, 2015, 09:00 ET

CHICAGO, May 29, 2015 /PRNewswire/ -- Today VTech® announced its Go! Go! Smart Friends® Busy Sounds Discovery Home™ earned the acclaimed Play Advances Language (PAL) Award for developmental toys that foster speech and language skills while engaging children through open-ended play.

Offering a new range of playful characters, interactivity and innovative MagicChat^™ technology for toddlers, the Go! Go! Smart Friends Busy Sounds Discovery Home builds on the successful Go! Go! Smart line, which included a 2015 Toy of the Year (TOTY) Award winner. The Go! Go! Smart Friends Busy Sounds Discovery Home was recognized for its engaging content that hones speech-building skills, teaches youngsters cause-and-effect and advances communication.

The interactive Go! Go! Smart Friends Busy Sounds Discovery Home features seven MagicPoint™ locations that encourage imaginative play and emphasize cause-and-effect relationships. Simply place Miss Norah on one of the MagicPoint locations to experience her friendly personality, motion, lights and more. Kids can put Miss Norah in the elevator and watch as it magically moves up and down. Activate the MagicChat feature in the playroom to hear Miss Norah and other MagicPoint characters (sold separately) chat and sing with each other. Children can develop fine motor skills while exploring Miss Norah's home and playing with the rocking swing, light-up fireplace and flushing toilet. Miss Norah also responds to other MagicPoint locations on Go! Go! Smart Friends accessories and playsets (each sold separately). (Ages 1-5 years, MSRP: $44.99)

Additional details about VTech's award-winning product can be found at www.vtechkids.com.

Quotes:

"The Go! Go! Smart Friends Busy Sounds Discovery Home builds on our history of creating superior educational products that engage kids as they learn. Our Go! Go! Smart line is lauded for delivering content essential to a child's development and this playset serves as an extension to that. We are thrilled to accept this honor from the PAL Awards." – William To, President, VTech Electronics North America.

"VTech's Go! Go! Smart Friends Busy Sounds Discovery Home mesmerized our kid testers with three levels of fun to engage the senses and enrich crucial language skills. This set is the ultimate playground for pretend play with VTech's technology bringing the characters to life to encourage interaction." – Sherry Artemenko, PAL Awards founder and speech and language expert.

About VTech
VTech^® is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products such as the InnoTab^® MAX, VTech's first children's tablet with Android^™ learning content, Kidizoom^® Smartwatch, the first smartwatch for kids with a built-in camera, InnoTab^® 3S, MobiGo^®, V.Reader^® and V.Smile^®. The Learning Lodge^®, VTech's comprehensive app store, features a robust library of more than 800 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 24 different languages worldwide, with more than 100 new products introduced every year. VTech was awarded a prestigious 2015 Toy of The Year (TOTY) Award for its Go! Go! Smart Animals^® Zoo Explorers Playset™. In order to further strengthen VTech's position as a learning authority, the company's Expert Panel, with esteemed experts in reading, language arts, science, math, and child development, consult on new product introductions and Learning Lodge content.

VTech Electronics North America, LLC is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally.

For more information on VTech's additional product lines, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.

About PAL Awards
The PAL (Play Advances Language) Awards highlight the best toys, games and books that not only entertain, but also inspire kids and caregivers to engage in rich communication and interaction.

Established by respected speech and language expert Sherry Artemenko, the PAL Award recognizes exceptional toys, games and books that, through their design, content, quality, and character, promote play that advances language.

Media Contact:
Nicole Centinaro
Coyne Public Relations
973-588-2000
[email protected]

Logo - http://photos.prnewswire.com/prnh/20150528/219139LOGO

SOURCE VTech