VSI Products Goes Big with Shopatron, Launching Seven New Online Stores

SAN LUIS OBISPO, Calif., May 24, 2012 /PRNewswire/ -- VSI Products, a conglomerate of great cycling brands, has announced the launch of not one, but seven branded online stores. This feat was accomplished through VSI's partnership with Shopatron, allowing riders anywhere to buy all of VSI's products online, at their convenience, and pick them up at their local shop.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

VSI builds products for established cycling brands, including Intense BMX, THE, Sinz, Speedco, Vigor, EYE and ITS. The Shopatron eCommerce platform gives VSI the ability to sell all of its products directly to online shoppers in the U.S., and then assign the orders to local bike shops for delivery to the customer.

"This partnership with Shopatron opens a new sales channel for VSI and all seven of our brands," said Gregorio De Haro, VSI Products COO. "It not only allows us to sell to new consumers online, but also support and reward the retailers that already stock our products."

VSI's seven brands join almost 50 cycling brands already deployed on the Shopatron platform including Specialized, Cane Creek and Ritchey. These brands pass orders to about 2,000 local bike shops around the world.

"For companies like VSI Products, with multiple brands in their portfolio, having a full-service, world-class eCommerce solution makes it easier for them to get their products into the hands of consumers," said Ed Stevens, Shopatron founder and CEO. "And in the bicycle industry, where most sales come through local bike shops, incorporating those shops in your eCommerce strategy not only makes sense, it increases overall sales."

For more information about Shopatron, visit ecommerce.shopatron.com, call 866-625-5050 or visit us at booth #1715 at the Internet Retailer tradeshow in Chicago, June 5 - 8.

About VSI

Founded in 1993, VSI Products oversees design, manufacturing and marketing of a portfolio of cycling brands that includes Intense BMX, THE, Sinz, Speedco and ITS. Through consistent support of grassroots and national racing programs, VSI's brands have become wildly popular with riders of every skill and age level. Entering its 20th year, VSI is proud of its long-standing relationships with suppliers and retailers who offer a full line of products that have earned the trust and loyalty of riders around the world.

About Shopatron

Shopatron is the only eCommerce solution in the world that can increase a brand's sales online, while also increasing sales through brick-and-mortar retail stores. Shopatron's retail-integrated eCommerce with distributed order management provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers and multi-channel retailers. Founded in 2001, Shopatron works with over 1,000 brands and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Roland and Sport Chalet. The company has headquarters in San Luis Obispo, California. To learn more about Shopatron, visit ecommerce.shopatron.com.

SOURCE Shopatron