Vriens & Partners Signs Affiliation Agreement with FleishmanHillard in Asia Pacific

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Feb 14, 2017, 09:00 ET

ST. LOUIS, Feb. 14, 2017 /PRNewswire/ -- Government affairs consulting firm Vriens & Partners and global strategic communications firm FleishmanHillard today announced an affiliate partnership that leverages the considerable strategic consulting expertise of both agencies in Asia.

From its regional headquarters in Hong Kong, FleishmanHillard provides communications counsel to many of the world's largest enterprises with interests in Asia Pacific. Vriens & Partners, headquartered in Singapore, specialises in government affairs, public policy and political risk analysis for clients across its Southeast Asia network.

The newly formalized partnership combines FleishmanHillard's regional integrated communications solutions with Vriens' team of local policy experts to provide a single robust resource for companies seeking to navigate Asia's diverse market complexities.

"Given the issues-rich nature of this region, strategic consulting on high-stakes issues is one of the largest and fastest-growing areas of our business in Asia," said Lynne Anne Davis, FleishmanHillard's Asia Pacific president and senior partner. "Cooperation between our firms leverages FleishmanHillard's global public affairs heft with Vriens & Partners' in-depth specialist knowledge of policymaking in Southeast Asia. It's an unbeatable combination for clients seeking the highest-quality counsel on a broad range of situations that have bearing on their market potential and license to operate."

Vriens & Partners Managing Partner Hans Vriens said, "We are excited to officially extend a track record of compatible cooperation that began with FleishmanHillard a couple years ago. Both of our firms recognize the ramping demand for broad, deep expertise in markets and on issues critical to clients in Asia. This partnership expands our capabilities to offer our clients integrated communications and government affairs solutions throughout Southeast Asia and beyond."

The partnership will focus on generating new business opportunities and expanding the agencies' capabilities and expertise. This includes developing regional policy and regulatory monitoring services, and providing Vriens with access to FleishmanHillard's global network of public affairs experts outside of Asia.

"We have great personal respect for the team at Vriens and look forward to actively collaborating with them in the markets where we currently operate, as well as in Cambodia, Myanmar and Laos," added Davis.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named PRWeek's 2014 Global Agency of the Year and 2014 Asia Pacific Network of the Year, "Standout Agency" on Advertising Age's 2013 A-List; NAFE's "Top 50 Companies for Executive Women" for 2010-2016; and among PRWeek's 2013 "Best Places to Work." The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Visit us at www.fleishmanhillard.com.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

About Vriens & Partners
Vriens & Partners is a Southeast Asia's premier corporate advisory firm headquartered in Singapore specializing in government affairs, public policy, and political risk analysis. Vriens & Partners' clients are leading multinationals, business associations, and non-governmental organizations. Its team is composed of Asia experts with extensive experience providing counsel to companies and organizations. Beyond Singapore, Vriens & Partners has offices in Jakarta, Kuala Lumpur, Bangkok, Hanoi, Manila, Yangon and Phnom Penh. We also have teams in Laos, Brunei, Hong Kong and Timor Leste. Visit us at www.vrienspartners.com.