NEW YORK, July 22, 2020 /PRNewswire/ -- SiriusXM and Volkswagen today announced that Volkswagen will begin introducing SiriusXM with 360L – SiriusXM's newest and most advanced audio entertainment platform – in most model year 2021 vehicles.
SiriusXM with 360L gives the listener access to over 10,000 hours of on-demand SiriusXM exclusive shows, interviews and events in the car, giving listeners more of what they want, when they want to hear it.
SiriusXM with 360L delivers intuitive "For You" content recommendations that enable listeners to discover more of what they love, based on listening habits, served on screen for easy, one-touch access.
SiriusXM with 360L combines satellite and streaming content delivery to provide more channels to listeners, including many of SiriusXM's exclusive streaming channels.
SiriusXM with 360L - SiriusXM's newest and most advanced audio entertainment platform - will be available to Volkswagen customers for the first time in most model year 2021 vehicles.
For model year 2021, the majority of Volkswagen models receive the all-new third generation of Volkswagen's modular infotainment platform—MIB3. Every model that is equipped with MIB3 will offer SiriusXM with 360L, including the model year 2021 Arteon, Atlas Cross Sport, Golf GTI, Jetta, Jetta GLI, and Tiguan. The Atlas, introduced as a MY21 vehicle this spring, will incorporate MIB3 and SiriusXM with 360L as a mid-year change for MY21.5.
Volkswagen owners receive a three-month trial subscription to SiriusXM's top tier All Access package with the purchase or lease of equipped 2021 model year vehicles and drive off the lot immediately enjoying SiriusXM.
SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, upgrading the way the subscriber interacts with the service by providing more choice in entertainment than ever before. SiriusXM with 360L gives drivers and their passengers access to more than 10,000 hours of SiriusXM's recorded On Demand content whenever they want – including exclusive interviews, unique shows and live performances. It also delivers more live channels than ever from SiriusXM's acclaimed satellite and streaming lineup, which features an extensive selection of ad-free music, plus sports, entertainment, news and much more. SiriusXM with 360L's personalized "For You" recommendations and ability to quickly access related content also make it easier than ever for listeners to discover more of the programming they love.
"Volkswagen's 2021 lineup will be more connected than ever before," says Hein Schafer, Senior Vice President, Product Marketing and Strategy for Volkswagen of America, Inc. "We're pleased to offer SiriusXM with 360L to complement our new infotainment system."
"We are excited to begin the rollout of SiriusXM with 360L in model year 2021 Volkswagens," said Chris Paganini, VP, Automotive Partnerships, for SiriusXM. "SiriusXM with 360L's hybrid content delivery system gives drivers access to even more of the SiriusXM content they love, and a new level of personalization, right at their fingertips in Volkswagen's easy-to-navigate infotainment system."
The benefits of SiriusXM with 360L include:
More variety
More channels available to listeners, including many of SiriusXM's exclusive streaming channels.
Access to over 10,000 hours of on demand SiriusXM exclusive shows, interviews, and events in the car, giving listeners more of what they want, when they want to hear it.
Enhanced sports play-by-play offering that makes it easier to find the listener's favorite team when it is game time, and gives them access to the official broadcasts for more pro and college teams.
A more personalized experience
Smart "For You" content recommendations enable listeners to discover more of what they love, based on listening habits, served on screen in an easy to use way.
Individual SiriusXM listener profiles allow multiple drivers and passengers to customize and maintain their own SiriusXM favorites.
Ease of use
Dynamic user interface allows for easy navigation between satellite and streaming channels and SiriusXM On Demand content.
"Related" recommendations feature allows listeners to easily discover other channels and on demand shows/episodes related to the currently playing channel and content.
SiriusXM All Access delivers SiriusXM's full lineup of varied programming, plus access to SiriusXM outside their vehicle on the SiriusXM app and on compatible connected devices and speakers in their home. For more on all the programming that SiriusXM offers, and all the ways you can listen, go to www.SiriusXM.com.
About Volkswagen
Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Volkswagen's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf, Golf GTI, Jetta, Jetta GLI, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at www.vw.com or media.vw.com to learn more.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in the U.S., and the premier programmer and platform for subscription and digital advertising-supported audio products. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM and Pandora together reach more than 100 million people each month with their audio products. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers and directly to consumers through aftermarket devices. For more about SiriusXM, please go to: www.siriusxm.com.
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SiriusXM 3 month trial period begins on date of new vehicle purchase.
"VW", "Volkswagen", all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. "Sirius", "XM", "SiriusXM" and all related marks and logos are trademarks of Sirius XM Radio Inc. All other trademarks are the property of their respective owners.
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