Volkswagen Again Claims Top Spot in ADBOWL® XII
Car company wins for the second year in a row, with a little help from Darth Vader (again)
ALBUQUERQUE, N.M., Feb. 6, 2012 /PRNewswire/ -- Volkswagen's "Dog Strikes Back" was rated the favorite commercial during Super Bowl XLVI according to ADBOWL® (www.adbowl.com), the original advertising ranking website for consumers developed by integrated marketing firm McKee Wallwork Cleveland in partnership with Knuckleheads.
As of 12:00 am EST*, the top 5 ads as ranked by ADBOWL® voters on a five point scale were:
| 1. |
Volkswagen: Dog Strikes Back |
3.9888 |
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| 2. |
Doritos: Man's Best Friend |
3.9801 |
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| 3. |
Bud Light: Rescue Dog |
3.9712 |
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| 4. |
M&M's: Ms. Brown |
3.9296 |
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| 5. |
Skechers: Mr. Quiggly |
3.7493 |
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| *Voting continues throughout the night. The most current tallies are available at |
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"There was a lot of back and forth for the top spot as the viewer ratings came in through the evening," said Steve McKee, president of McKee Wallwork Cleveland. "What didn't seem to be in doubt was that a canine commercial would be ADBOWL's top dog in 2012." All three of the highest-scoring spots (and four of the top five) this year featured furry stars.
During and after the game, viewers went to the ADBOWL® website or app and rated the commercials on a scale between one and five, with one being a "fumble" and five being a "touchdown." The scores were averaged in real time and a winner declared at midnight Eastern.
ADBOWL® is the original online, real-time poll that tracks what consumers think of the multimillion dollar ads that air during the year's biggest television event. McKee Wallwork Cleveland (MWC), an award-winning, integrated marketing company, has been bringing ADBOWL® to sports (and advertising) fans since it first launched www.ADBOWL.com in 2001. This year MWC partnered with Knuckleheads, specialists in mobile app development, to create all-new Android and iOS smartphone and tablet apps.
| ADBOWL Winners 2002-2011: |
| 2011 – Volkswagen's "Imperial March" |
| 2010 – Snickers' "You're Not You" |
| 2009 - Bridgestone's "Taters" |
| 2008 - Budweiser's "Clydesdale Team" |
| 2007 - Bud Light's "Rock, Paper, Scissors" |
| 2006 - Bud Light's "Hidden Fridge" |
| 2005 - Anheuser-Busch's "Applause" |
| 2004 - Budweiser's "Donkey Dream" |
| 2003 - FedEx's "Castaway" |
| 2002 - M&M's "Chocolate on Your Pillow" |
ADBOWL® can also be found on Facebook and Twitter.
About McKee Wallwork Cleveland
McKee Wallwork Cleveland is an integrated marketing firm that specializes in helping stalled, stuck and stale brands turn things around. Founded in 1997, the agency has earned a spot on the Inc. 500 list of the fastest-growing private companies in the nation, is a two-time EFFIE Award winner and in 2009 was recognized by Advertising Age as one of ten top small agencies in America. www.McKeeWallworkCleveland.com
About Knuckleheads
Knuckleheads is a diversified mobile development shop creating custom apps for iOS, Android and Windows7. Knuckleheads works with companies and creative agencies around the country to strategize, develop and support mobile solutions for their clients. For more information visit, www.knuckleheads.net.
ADBOWL is a registered trademark of McKee Wallwork Cleveland, LLC
| Contact: |
Steve McKee (505) 385-1918 |
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Bart Cleveland (505) 417-1010 |
SOURCE McKee Wallwork Cleveland
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