Vivisimo's Director of Customer Experience Ken Holmes Presenting at Total Customer Management Summit 2011
Holmes to Present Session on "Forecasting Customer Acquisition and Attrition" at Two-Day CRM Conference in San Francisco
PITTSBURGH, Dec. 5, 2011 /PRNewswire/ -- Vivisimo, the leader in Information Optimization, announced today that Ken Holmes, Director of Customer Experience Operations and Sales, will present a session at the Total Customer Management Summit hosted by the Altamont Group – an educational services firm focused on providing innovative learning opportunities. The session, titled "Forecasting Customer Acquisition and Attrition," will teach attendees how to create predictive capabilities through modeling of acquisition, retention and attrition data. The two-day summit on December 5 and 6, 2011 in San Francisco will offer three unique tracks: CRM strategy, relationship marketing, and customer insights.
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In the session on December 6, 2011 at 2:15 p.m., Holmes will discuss how to create strategic and tactical plans that align to future customer needs. Attendees will also learn how to utilize historical data and trend analysis to predict customer base growth and to anticipate fluctuations in key customer segments through product portfolio analysis.
"Vivisimo has been a pioneer in Big Data and Information Optimization for over a decade and I look forward to sharing the knowledge we have accumulated to those attending the Total Customer Management Summit," said Ken Holmes, Director of Experience Operations and Sales at Vivisimo. "The Altamont Group has created an ideal educational atmosphere for key players in CRM and related fields to interact and learn from each other on important topics such as customer acquisition and attrition."
Total Customer Management Summit, a two-day, three-track conference expects to see 70-90 attendees including CRM managers, communication executives, analysts, and more. The conference will be held at the Westin San Francisco Airport hotel located in Millbrae, CA. To learn more about the summit, please visit the following URL: www.altamont-group.com.
About Vivisimo, Inc.
Vivisimo provides enterprises with information optimization solutions that help maximize the business value of information. Unlike traditional information management products, Vivisimo's innovative solutions help end-users find and take advantage of all appropriate and available information, regardless of source, location or type. Vivisimo's innovative technology is delivered with a focus on end-user satisfaction and application control through easy-to-use interfaces, flexible security management and a modern architecture that enables quick deployment. Vivisimo products are available as standalone information optimization applications or as OEM versions embedded within partner applications and solutions. Vivisimo serves its clients from headquarters in Pittsburgh, USA, and through partners around the world. Visit Vivisimo.com for more information.
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SOURCE Vivisimo, Inc.
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