PITTSBURGH, Aug. 8, 2011 /PRNewswire/ -- Vivisimo, the leader in Information Optimization, announced today that senior director of product marketing Mark Myers will join the exclusive roster of presenters at CRM Evolution, August 8-10 at the New York Hilton.
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Myers will speak on Tuesday, August 9, 2011 at 3:10 p.m. Eastern Time.
Titled, "Empower Your Customer-Facing Professionals with CXO," Myers' presentation will explore how the average customer-facing professional has to separately access and use 10 different applications—including a CRM system—to do their job. The presentation will also address how dealing with so many different applications and data sources can adversely affect their ability to focus on the customer's needs. Attendees will also learn how Vivisimo's CXO—Customer Experience Optimization—consolidates information from CRM and other systems into a single view to free employees to connect meaningfully with their customers, including up-selling, cross-selling, and delivering an exceptional customer experience.
Leading innovators and experts in customer relationship management from around the world attend the annual CRM Conference and Exhibition.
According to studies done by Morgan Stanley and Nielsen Global, more people are communicating via social networks than by email for the first time in history. Faced with a rapidly changing communications culture, many organizations are constantly in catch-up mode trying to devise effective strategies for interacting with customers.
Myers is among industry leaders who will explore new ideas, trends and strategies in customer relationship management during the CRM Evolution Conference.
Other features of CRM Evolution 2011 will include –
- The CRM Evolution Exhibition: The latest products, innovative solutions and devices in speech technology and customer service automation.
- CRM Solutions Sessions: Brief looks at cutting-edge solutions available for sales, marketing and customer service professionals.
- Sunrise Sessions: Morning sessions where conference participants can interact with industry leaders in an informal, open discussion format.
- Dozens of panels and seminars covering every aspect of customer relationship management organized in three tracks: Social CRM, CRM and Deployment Strategies.
For additional information about CRM Evolution go to www.destinationcrm.com/conference.
About Vivisimo, Inc.
Vivisimo provides enterprises with information optimization solutions that help maximize the business value of information. Unlike traditional information management products, Vivisimo's innovative solutions help end-users find and take advantage of all appropriate and available information, regardless of source, location or type. Vivisimo's innovative technology is delivered with a focus on end-user satisfaction and application control through easy-to-use interfaces, flexible security management and a modern architecture that enables quick deployment. Vivisimo products are available as standalone information optimization applications or as OEM versions embedded within partner applications and solutions. Vivisimo serves its clients from headquarters in Pittsburgh, USA, and through partners around the world. Visit Vivisimo.com for more information.
About CRM Evolution
CRM Evolution (www.destinationcrm.com) is a premier conference and exposition showcasing the latest ideas and trends in customer relationship management. CRM practitioners, consultants and other leading voices in the industry meet annually at CRM Evolution to share and discuss the latest ideas, innovations, technologies, services and solutions from the world's leading companies. CRM Evolution, destinationCRM.com and CRM magazine are properties of CRM Media, a division of Information Today, Inc.
About Information Today
Information Today, Inc.(www.infotoday.com), parent company of SpeechTEK and Speech Technology magazine, is a leading publisher and conference organizer. In addition to Speech Technology magazine, Information Today publications include Streaming Media magazine, CRM magazine, KMWorld magazine, Database Trends and Applications magazine, EventDV magazine, and EContent magazine.
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SOURCE Vivisimo
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